Mercedes-Benz, the Germany luxury brand in India has decided to increase the price for its entire product range starting January 2020. The company issued an official press statement announcing that there is going to be 3% increase in price across its products beginning January 2020.
The upward revision in the price of Mercedes-Benz’s entire model range will be effective from the first week of January, 2020. The correction in the price would be up to the quantum of 3%, varying across the broad model range. The upcoming price hike aims at offsetting the increase in various input and commodity costs, from January 2020.
Mr. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said,
We have been reviewing the various cost escalations, including the rise in the commodity and input costs that have been exerting pressure on our bottom line. To run a sustainable business and protect our customers’ investment in the brand, there is a need to offset the impact of these rising costs through a moderate price correction. Though we have been absorbing the majority of these, we are left with few options but to pass on some of the additional costs to our customers.
He further added,
“Despite this moderate price revision, the innovative and tailor-made financial offerings from Mercedes-Benz Financial Services like Star Agility+, Wish Box, Star Finance etc. that are specially curated for our discerning customers, will support them in bringing home their cherished Mercedes-Benz. These unique solutions provide benchmark value proposition, enabling a hassle free purchase. Similarly, our service programmes like STAR Ease, STAR Care, STAR Care Plus and On Road Assistance programmes will further elevate the customers’ overall ownership experience.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury
Highlights
- Ex-showroom price of Mercedes-Benz model range in India set to increase by up to 3% w.e.f. first week of January, 2020
- Factors primarily comprises the increase in commodity prices and rise in input costs, from January 2020 onwards
- Smart financial solutions from Mercedes-Benz Financial Services and value added customer service programmes, however will enable an optimum cost of ownership experience for the customers
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