India’s largest luxury carmaker Mercedes-Benz today achieved the milestone of delivering the Thousandth car with the novel Retail of the Future business model. Retail of the future first announced in June 2021, was launched after the successful beta testing phase in late October 2021.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India and Tushar Kumar, MD & CEO, Silver Arrows delivered the 1000th Mercedes-Benz, an A-Class Limousine, to Mr. Rishi Nayyar from New Delhi.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented,
“Delivering the thousandth Mercedes-Benz within a short span under the ROTF platform strongly validates our vision of reimagining customer excellence while empowering the franchise partners financially with this new business model. It is particularly satisfying to witness our months of hard work bearing fruits in the form of successful implementation of ROTF and a high level of acceptance from our customers. It gives us tremendous confidence about ROTF as the future of luxury retail, since our customers were highly convinced with this new retail experience, which enriched their customer journey with Mercedes-Benz.”
“It is equally satisfying to have the unconditional support of our franchise partners, their teams and our colleagues at MB India, who adapted seamlessly to this completely new business model enabling us to deliver 1000 cars already. With this overwhelming start to ROTF, Mercedes-Benz reiterates the culture of competing for the best customer experience and create a new example in the luxury retail landscape. Our focus remains to deliver the remaining vehicles to our customers and gather further sales momentum with ROTF.”
added Mr. Schwenk.
Mercedes-Benz India to offer price protection to customers for their bookings:
Continuing its customer friendly initiative, Mercedes-Benz India announces a price protection to customers who have booked their cars and are waiting for MY 21 cars. In addition, customers who book select range of cars comprising the A-Class, GLA, and E- Class until 31st December 2021, will be offered a price protection. Mercedes-Benz has also extended the price protection to those customers who have booked the GLE 400 & GLE 400d SUVs, and have been waiting since April to get the delivery of their Three Pointed Star, as a token of appreciation for their long wait.
Mercedes-Benz has been introducing new generation models and enriching its existing model range with newer technologies and specific product enhancements. However, to offset the costs for such feature enhancements amidst rising inputs costs, Mercedes- Benz will upwardly revise the ex-showroom price of only select models. The price revision ranging up to 2% will be in effect from 1-January, 2022.
Key Pointers –
- · Franchise Partners across markets witness better customer experience and a faster turn-around-time with the new business model
- · In another customer friendly initiative Mercedes-Benz India commits to a price protection to customers who have booked their cars and are waiting for more than four months for select models
- · Price protection applicable also for select models until 31-Dec, 2021
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