India’s largest luxury carmaker Mercedes-Benz India, continued its strong sales momentum and leadership in the Indian luxury car market. The Three-Pointed Star clocked its ‘best ever fiscal year’ for 2022- 23 with sales of 16,497 units, a strong growth of 37% (FY 21-22: 12,071). Mercedes-Benz also achieved its ‘Best ever Q1’ retailing 4697 units in Q1 2023, growing by 17% YoY.
The highlight of Q1 2023 sales was the outstanding growth of the TEV portfolio at 107%, comprising the GLS, S-Class, EQS, AMG, S-Class Maybach and GLS Maybach. The core sedan portfolio comprising the C-Class and E- Class LWB grew by a strong 27%, comprising 30% of the company’s Q1 2023 volumes. The company also recorded ‘Best ever Q1’ supported by the strong Desire of its products and increasing penetration of EVs. The seamless omnichannel luxury experience created through ‘direct to customer’ sales model- ROTF (Retail of the Future) resulted in an enhanced customer experience.
In continuation to its 2023 motto, ‘DESIRE for the Extraordinaire’, Mercedes-Benz India launched the highly desirable and emotive Mercedes-AMG GT 63 S E Performance, the first performance hybrid and the most powerful production vehicle ever made by Mercedes-AMG. The new Mercedes-AMG GT 63 S E Performance highlights Mercedes-Benz’s expertise in consistent technology transfer from motorsport to production cars along with constant innovation.
“With the launch of the AMG GT 63 E Performance, we continue to offer our discerning customers the most desirable top-end vehicles from our global portfolio. This exquisite performance machine is entirely developed by our engineers in Affalterbach, offering a fascinating level of driving dynamics, rightly bearing AMG’s F1-inspired new technology label, E PERFORMANCE. With this vehicle, we are embracing new target groups for AMG. The E Performance will transition the performance DNA of AMG into an electrified future, firmly establishing Mercedes- AMG as the ‘performance brand of the future’ for these customers.”
Added Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
The new Mercedes-AMG GT 63 S E Performance combines superior performance and impressive driving dynamics with maximum efficiency due to its special drivetrains. The combination of 4.0-litre V8 biturbo engine and electric motor generates a system output of 620 kW (843 hp) and a maximum system torque of more than 1,470 Nm. The electric drive’s immediate response at the rear axle, rapid torque build-up, and improved weight distribution makes for a new, highly dynamic driving experience. The E performance can accelerate from 0 to 100 km/h in 2.9 seconds and has a top speed of 316 km/h (electronically limited).
Q1 2023 sales insights:
- The E-Class LWB & GLS remained one of the highest-selling models for Mercedes-Benz in Q1 2023
- The E-Class LWB remains the highest-selling sedan, followed by the C-Class
- E-Class LWB and C-Class together grew by 27% and comprise 30% of Q1 2023 volumes
- The Top End Vehicle portfolio grew by an outstanding 107% in Q1 2023
- Strong performance by A-Class sedan and GLA
Highlights
- Mercedes-Benz clocks a record 16,497 units in FY 2022-23 growing at 37% (FY 21-22: 12,071 units)
- Mercedes-Benz delivers ‘Best ever Q1’ with 4697 new cars delivered in Q1 2023, a growth of 17% (4022 units: Q1 2022)
- Top End Vehicles witness 107% growth in Q 1 2023
- Mercedes-Benz successfully reduces the waiting period for its models. Current waiting period: ▪ A-Class, C-Class, and E-Class: 0-3 Months | GLE, GLS & S-Class: 2- 6 months ▪ EVs – 2-6 months | G-Wagon, GLS Maybach: 8–16 Months
- Mercedes-AMG GT 63 S E Performance is the most powerful production vehicle ever made by Mercedes- AMG
- The Mercedes-AMG GT 63 S E Performance features 4.0-litre V8 engine with twin turbochargers; produces 1470 Nm torque and generates 620 kW (470 kW + 150 kW)
- The Mercedes-AMG GT 63 S E Performance is priced at INR 3.30 crores (All India ex-showroom)
- All Mercedes-AMG GT 63 S E Performance customers will get the key handover from Lewis Hamilton
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