India’s largest luxury car maker Mercedes-Benz India continued its strong sales momentum and lead in the Indian luxury car market, recording its highest ever Q2 results in India. The Three Pointed Star retailed a record 7573 units in the January-June period growing by a robust 56% YoY 2022. The highest ever Q2 sales was achieved on the back of excitement created with new product launches, sustained demand for existing products and services, and an unique omni-channel customer journey created through Retail of the Future.
The record sales for Q2 were achieved despite significant headwinds faced in form of continuing global supply side challenges leading to longer waiting periods and continuous increase in operating costs. Despite these market challenges, Mercedes-Benz ended Q2 2022 with the highest-ever order bank of 6000+ units and it strives to produce more cars and reduce the current waiting list for its products.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented,
“Our highest ever Q2 is a result of the positive customer sentiments, a young product portfolio across segments and successful roll-out of Retail of the Future. This sales record becomes even more significant against the backdrop of continued supply side challenges, triggered by global developments and also local market challenges. It is highly satisfying to witness the unmatched aspiration and desire for a Mercedes-Benz, resulting in consistent demand for our attractive products across segments and body types.”
“Though we expect the semi-conductor shortage to continue in coming months, it remains our endeavour to scale up our production and deliver the cars to the customers and reduce the waiting period. We have a solid order bank of more than 6000+ cars which makes our market outlook very positive. Q3 will be highly exciting as we line-up some of the most anticipated Mercedes-Benz models from our global portfolio, for our Indian customers, creating a completely new benchmark.”
Current waitlist of key CKD models (depending on markets):
Sedans:
A-Class Limousine: 2-3 months | C-Class: 2-3 months | E-Class: 2-3 months | S-Class: 3 months | S-Class Maybach S 580: 4-5 months
SUVs:
GLA: 4-5 months | GLC: 1-2 months | GLE: 4 months | GLS: 10-11 months
(All figures of Mercedes-Benz India are that of retail sales.)
Highlights
- Positive momentum in Q2 2022 sales: Mercedes-Benz delivers 7573 new cars in H1 2022, a robust growth of 56% (4857 units: H1 2021)
- New launches create customer confidence and excite market: New C-Class, New E-Class, New S-Class and GLA, GLC and GLE SUVs contributed significantly to Mercedes-Benz’s continuous growth in the segment
- Strong demand for top-end cars continue: S-Class, S-Class Maybach, GLS along with the AMGs witnessed customer preference
- LWB E-Class and GLC emerges on top: The LWB E-Class remained the single highest selling model for Mercedes-Benz
- New C-Class contributes significant volume: The New C-Class continues its strong market demand and contributes to the volume growth of the brand
- GLC remains the highest selling SUV for Mercedes-Benz in India followed by the GLA
- Total order bank of Mercedes-Benz India as of June 2022 is 6000+ units
- Supply chain situation continues to be challenging, resulting to delays in production and changes in delivery commitments. Mercedes-Benz India deeply regrets the inconvenience caused to its patrons and is doing everything possible to accelerate deliveries
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