Mercedes-Benz India has kicked off the fiscal year 2025-2026 with an exceptional sales performance, with its Battery Electric Vehicle (BEV) portfolio leading the charge. The company’s BEV segment witnessed an outstanding
157% growth in the first quarter of FY 25-26. This surge has elevated the penetration of BEVs to an all-time high of 8% of Mercedes-Benz’s total sales volume in India.
The remarkable growth in BEV sales is a direct result of strong demand for top-end luxury electric vehicles. The EQS 450 SUV has seen an increase in customer deliveries, while the EQS Maybach Night Series and the G 580 SUV with EQ Technology have experienced their highest-ever demand. The popularity of these high-end models is so significant that the waiting period for the EQS Maybach and the G 580 with EQ Technology now extends up to six months.
This success highlights a clear trend among luxury customers: a growing preference for exclusive, high-value vehicles that offer a blend of luxury and advanced technology. According to Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, this strong performance in the BEV segment shows a customer preference for exclusive luxury with personalization and customization options.
Mercedes-Benz India’s focus on its top-end luxury and BEV portfolios has proven highly successful in positioning the brand as the most desirable luxury car maker in India. This strong momentum in the electric vehicle segment is a key factor in the company’s overall best-ever sales performance, which saw a 10% growth in the April-June 2025 period.
Frequently Asked Questions (FAQs)
1. How much did Mercedes-Benz India’s BEV sales grow in Q1 FY 25-26? Mercedes-Benz India’s BEV portfolio grew by an impressive 157% in the first quarter of fiscal year 2025-2026.
2. What percentage of total sales do BEVs now account for? BEVs now have an 8% penetration in Mercedes-Benz India’s total sales volume.
3. Which specific EV models are driving this sales growth? The sales growth is primarily driven by strong demand for the EQS 450 SUV, the EQS Maybach Night Series, and the G 580 SUV with EQ Technology.
4. Is there a waiting period for any of the top-end BEV models? Yes, the waiting period for the EQS Maybach and G 580 with EQ Technology extends up to six months due to high demand.
5. What is Mercedes-Benz India’s overall sales growth for the first quarter of FY 25-26? Mercedes-Benz India started the fiscal year with its best-ever sales performance, registering a 10% growth in the April-June 2025 period.
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