Mercedes-Benz launches CLA 200 Sport and CLA 200 d Sport in India

India’s largest luxury car maker Mercedes-Benz India today redefined the compact luxury sedan segment, by driving in the stylish new CLA. The CLA embodies an intelligent combination of functionality and agility in a modern coupé design with several striking features. The CLA’s stunning design elements and dynamic appearance make it one of the most stunning sedans on road. The CLA represents a landmark in automotive design, carving out a niche for itself. It features an Avant-garde coupé design with powerful lines, striking light reflections, soft nose and extremely low Cd value of 0.25 (the lowest drag coefficient of any production car in the world). In short, the CLA is impossible to ignore – and even harder to resist. The Mercedes-Benz CLA was launched by Roland Folger, Managing Director and CEO, Mercedes-Benz India and will be available in Mercedes-Benz dealerships across the country.

Roland Folger, Managing Director and CEO, Mercedes-Benz India commented,

Ever since its India debut, the CLA has witnessed an overwhelming response from young patrons across the country. The CLA is the epitome of dynamic design that seamlessly embodies an intelligent combination of functionality and agility in a modern coupé design. The stylish CLA has won several hearts and minds of customers thanks to its distinctive design based on Mercedes-Benz’s new design language and its sensational driving performance. It opened doors to many young customers, who prefer to arrive in style wherever they go. The CLA remains one of the best sellers in the New Generation Cars portfolio and underlines the compact sedan’s unmatched popularity, especially amidst the younger generation.

The CLA makes for an attractive value proposition for our discerning customers who not only enjoy the driving dynamics but also expect a hassle free ownership experience from Mercedes-Benz. The specially designed service and finance packages make buying and owning the CLA a delightful experience. With the CLA we introduced twelve new products in 2016 and maintained a strong product offensive to keep our customers fascinated with the brand. Our product strategy is in the right direction and we are glad to see it working despite challenging market scenarios. We are confident that the new CLA will continue its success run for the New Generation Car portfolio and will maintain its high conquest rate, especially for younger customers.

Mr. Folger further added.