Mercedes-Benz Luxe Drive Live dazzles audiences in Bengaluru

Mercedes-Benz, India’s largest luxury car manufacturer, rolled into Bengaluru today with its ‘Luxe Drive Live 2019’.

An exclusive luxury experience built on adrenaline, gourmet and music, the event, now in its fifth year, gave current and potential owners a unique taste of the Mercedes-Benz lifestyle.

This included an exclusive opportunity to test drive an impressive range of Mercedes-Benz cars, enjoy live musical performances with MTV and the chance to sample gourmet cuisine courtesy celebrity chef Sarah Todd.

Mr. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said

Bengaluru is one of the most important markets of Mercedes-Benz in India. Mercedes-Benz has always believed in the growth story of India and we have been strengthening the brand presence through customer engagement activities. As we celebrate 25 years in India with our brand motto ‘Best Never Rest’, we bring a lot of excitement to our unique experiential programme, Luxe Drive Live 2019. As part of the celebrations, 25 special attendees will have an opportunity to win Mercedes-Benz merchandise in a special contest at the venue. The fifth edition of Luxe Drive Live in India, with Adrenaline, Gourmet and Music as the key pillars, will help us strengthen our brand reach and provide our customers with an immersive experience.

The three pillars of experience are:

Adrenaline: Adrenaline is designed to give a holistic product and brand experience to our prospective customers. With this key principle, Luxe Drive Live 2019 enhances the drive experience by adding a more thrilling off-road track. To increase the drive experience and product exposure for all our SUVs, Mercedes-Benz also has a specially designed self-drive zone with extended drive duration.

Gourmet: This has been the most successful engagement pillar for Luxe Drive over the years. The renowned celebrity chef Sarah Todd also engaged participants in an exclusive workshop on gourmet and food photography.

Music: Music is a high-attention grabber and is capable of enhancing brand reach across the country. Keeping this in mind, Mercedes-Benz created the extra ‘Music’ pillar at Luxe Drive Live to offer participants an electrifying and a memorable weekend. In an industry-first initiative, Mercedes-Benz India has associated with MTV for musical events that include a series of live musical gigs showcasing the works of reigning musicians as well as some of India’s highly-talented artistes and bands.