Mercedes-Benz LuxeDrive rocks Vijayawada

Mercedes-Benz India conducts its customer engagement programme- LuxeDrive at Vijayawada (2)



Mercedes-Benz LuxeDrive rocks Vijayawada

India’s prominent luxury car maker, Mercedes-Benz ushered the consummate customer engagement programme, LuxeDrive, to Vijayawada. This innovative event is based on three vital pillars of adrenaline, gourmet and design. It magnetized the patrons and brand loyalists across age groups. LuxeDrive gives an experience of a lifetime synonymous with the Mercedes-Benz philosophy of ‘The Best or Nothing.’

Mercedes-Benz India conducts its customer engagement programme- LuxeDrive at Vijayawada

Tying-up with Mercedes-Benz India for the first time, the ravishing ‘Gauri Khan Designs’ designed by Gauri Khan was appreciated by one-and-all. If fashion turned the heads around, the food department handled by prominent chef Ritu Dalmia gave a palatable experience to the patrons present at the event. The high-note of the event was the blood-gushing adrenaline which was seamlessly integrated into LuxeDrive, with the driving experience of the most fascinating range of Mercedes-Benz SUVs and sedans. The engaging LuxeDrive was conducted at The Venture 2, RTC Colony, Near RCM Church Buddavaram Road on NH#5, Vijayawada.

Mercedes-Benz India conducts its customer engagement programme- LuxeDrive at Vijayawada (4)

Enthused by the response shown by patrons at LuxeDrive, Roland Folger, Managing Director & CEO, Mercedes-Benz India said,

Vijayawada is an essential market for Mercedes-Benz as the place serves as the business center for the state of Andhra Pradesh. The city is known for its auto affiliation, trading prowess and incessantly burgeoning economy. It has provided us a platform to create this engaging programme for our potential patrons and brand enthusiasts who have always appreciated our brand and services. It has been our constant effort to give a ‘winning’ experience through such intriguing engagement platforms to those who thrive on the enthrallment, synonymous with the Three Pointed Star. We will continue our endeavour to fascinate and delight our customers through initiatives like LuxeDrive.

Mercedes-Benz India conducts its customer engagement programme- LuxeDrive at Vijayawada (3)

The unique and engrossing Mercedes-Benz LuxeDrive showcased the technical expertise and superior performance that Mercedes-Benz range of vehicles are capable of. This is demonstrated through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions. The visitors also experienced the memorable ‘Ah My God!’ feeling with the range of breath taking AMG range of performance cars.

In addition to the exciting driving experience the eclectic designer collection ‘Gauri Khan Designs’ by Gauri Khan charmed the guests at the event. Similarly, the Order of the Star of Italian Solidarity award winner, Chef Ritu Dalmia’s tasty food platters became an instant hit with the food lovers.

There was also a special zone for exclusive Mercedes-Benz merchandise where guests chose and took home their favorite merchandise. The special ‘kids’ zone’ with games for engaging the kids while their parents / relatives indulged in the experience was an added attraction, making LuxeDrive a fun-filled event. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that kept the participants and families engaged throughout. Patrons also had the unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers.

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Author: Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to for any enquiries. Follow me on twitter and facebook as well!

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