Mercedes-Benz Sport Edition A-Class, CLA and GLA launched in India

Mercedes-Benz Sports Edition

Mercedes-Benz Sport Edition A-Class, CLA and GLA launched in India

India’s largest luxury car maker, Mercedes-Benz introduced a ‘Sport Edition’ of the A-Class, GLA and CLA in India today, celebrating the spirit of the UEFA EURO Championship 2016. The introduction of this ‘Sport Edition’ is concurrent with the inaugural day of the much awaited UEFA EURO 2016. Mercedes-Benz has been instrumental in supporting and nurturing talent for the beautiful game and providing the best of products and services for its customers, worldwide. The entire ensemble of the ‘Sport Edition’ has vibrant exterior accessories that make this special collection of cars, namely, A-Class, CLA and GLA, sporty, dynamic and stunningly beautiful. The ‘Sport Edition’ exudes the design of a real AMG with front and rear bumper, side skirts as well as the AMG carbon fibre mirror cover. The ‘Sport Edition’ was introduced by Roland Folger, Managing Director and CEO, Mercedes-Benz India.

Commenting on the occasion, Roland Folger, Managing Director & CEO, Mercedes- Benz India said, “Mercedes-Benz is a proud sponsor of the World Champions of Football, the German national team. Our association with this star studded team reiterates our commitment of associating with the true champions who only believe in the best. The new ‘Sport Edition’ of the A-Class, CLA and GLA celebrates the spirit of the UEFA EURO 2016 in India. This is a celebration of our New Generation Cars which epitomizes sportiness, dynamism and agility not only on but also off the field. With the ‘Sport Edition’ of the A-Class, CLA and GLA, we aim to offer the young population and millennials, as well as all sports enthusiasts an irresistible product to suit their unique lifestyle and taste. We are confident that our customers will appreciate and adore these sporty versions as much as we do. And, of course, in line with our ‘winning strategy’, we keep our fingers crossed for the German national soccer team.”

The all new ‘Sport Edition’ will boast of significant exterior changes in the car body style like the ‘Sport Edition’ badge, the sport pedals and the black hub caps. There will be German national football team merchandise on display along with the ‘Sport Edition’ so the patrons and football enthusiasts can experience the lavishness of the brand while supporting their favourite team. The ‘Sport Edition’ will be available only for a limited time period until July 10, 2016.

Mercedes-Benz A-Class ‘Sport Edition’ features

Front apron spoiler lip and trim front with diamond grille in black

The pronounced, arrow-shaped front module and the striking radiator grille lend the A-Class a confident look and an air of vitality. To emphasize the beauty of the A- Class, radiator trim in the form of a diamond radiator grille is part of the Mercedes- Benz ‘Sport Edition’. The front bumper has been treated with apron spoiler lip along with chrome trims adding to the sportiness of the front design.

Diffuser-look rear apron trim and roof spoiler

The modified rear on the A-Class emphasizes the width even more effectively and exudes strength and dynamism. Thanks to the increased downforce on the rear axle, the ‘Sport Edition’ spoiler painted in the vehicle colour on the roof helps to ensure better road holding. The diffusor-look rear apron trim enhance the looks, providing a muscular feel to the rear end.

Mercedes-Benz GLA and CLA ‘Sport Edition’ features

AMG front and side skirt

GLA: Front splitters in matt titanium grey and distinctive flicks over the large side air intakes give a dynamic note to the AMG front apron.
CLA: AMG front bumper with large air intakes and a front spoiler lip in body colour for an aggressive, sporty and dynamic look.

AMG rear bumper

GLA: The GLA features a typical breadth-emphasizing SUV rear-end design with athletic shoulders, which makes both a powerful and harmonious impression.
CLA: The horizontally structured rear end combines elegant coupé contours with innovative, sporty features. When viewed from the rear, the pronounced muscles on the rear wings form the athletic shoulders of the CLA.

Standard Features of all ‘Sport Edition’ Cars

  • Mercedes-Benz ‘Sport Edition’ badge
  • Carbon Fibre Mirror Cover
  • Hub cap, black
  • Sport Pedal, stainless steel
  • Hub cap, black
  • Valve cap, black

One team ‘Sport Edition’ merchandise

  • One T eam – Football
  • One T eam – Key Chain
  • One T eam – Cap
  • One T eam – String Bag
  • One T eam – Arm band

In order to enhance physical visibility of the campaign for the consumers, Mercedes- Benz will be creating unique and appealing football kits in 26 of their showrooms across India. The idea is to have a stronger connect with the target audience during the UEFA EURO 2016 season. The innovative set up will comprise a goal, artificial turf, cut outs of football players and a backdrop of fans cheering for the German national football team.

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Author: Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries. Follow me on twitter and facebook as well!

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