JSW MG Motor India is ushering in a new age of automotive luxury with the inauguration of its latest and largest MG SELECT Experience Centre in Surat. Located in the New City Light Area, this facility joins a growing network of 14 MG SELECT centres distributed across 13 key cities in India.
A Reimagined Luxury Experience
The new Surat facility is designed to transcend the traditional showroom experience for discerning customers. Rooted in the brand’s philosophy of “Reimagining Luxury,” the centre offers a bespoke and experiential environment.
Drawing inspiration from the spatial expression of art galleries, the showroom features a minimal design with earthy and infinite white scapes. This layout creates a surreal, gallery-like space that emphasizes exclusivity. By embracing a “less is more” approach, the vehicles take centre stage as sculptural art, fully immersing buyers in the experience.
Showcasing Maiden Luxury Models
The Surat Experience Centre provides enthusiasts an opportunity to explore MG SELECT’s flagship luxury vehicles up close.
- MG Cyberster: Billed as the World’s Fastest MG, this electric vehicle boasts a 0-100 km/h acceleration time of just 3.2 seconds. It delivers a 580 km ARAI certified range and is priced at an ex-showroom cost of 74.99 lakh.
- MG M9: Known as the Presidential Limousine, this premium model is available at an ex-showroom price of 69.90 lakh.
Market Growth and Customer Aspirations
The luxury automotive market in Surat is experiencing positive growth, quickly emerging as a regional hub for high-end vehicles. According to Milind Shah, Head of MG SELECT at JSW MG Motor India, the brand has seen an overwhelming customer response to the launch of the MG Cyberster and MG M9.
Driven by the combined success of these two models, JSW MG Motor India has achieved the milestone of becoming the second largest brand in the luxury EV segment. The new Surat centre represents the brand’s commitment to delivering a technology-driven, tailored luxury environment that aligns with the aspirations of the city’s vibrant customer base.
Frequently Asked Questions (FAQs)
Where is the new MG SELECT Experience Centre located in Surat? The new experience centre is located in the New City Light Area of Surat.
Which cars are on display at the new MG SELECT showroom? The showroom features MG SELECT’s maiden luxury models: the MG Cyberster and the MG M9.
What are the specifications and price of the MG Cyberster? The MG Cyberster features a 580 km ARAI certified range and can accelerate from 0-100 km/h in 3.2 seconds. It is available at an ex-showroom price of 74.99 lakh.
What is the price of the MG M9? The MG M9 is offered at an ex-showroom price of 69.90 lakh.
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