The historic Moto Guzzi factory in Mandello del Lario, which has been active for over a century, is undergoing a major transformation. The site is being converted into a cutting-edge, multifunctional space, rooted between the lake and the mountains. This project is more than a renovation; it is the creation of a new global benchmark in motorcycle manufacturing. The site is evolving into a symbol of the brand’s future, where heritage meets innovation, and tradition embraces technology.
A New Global Benchmark in Manufacturing
The full redevelopment of the historic factory will be completed by mid-2026. The grand opening is scheduled for September 2026. New next-generation production lines, featuring state-of-the-art technology, are already operational. The architectural vision for the project is led by Greg Lynn, the CEO of Piaggio Fast Forward, and blends industrial design with futuristic aesthetics.

A Modern Hub for the Guzzista Community
The transformation of the factory includes the creation of a modern brand hub designed to be a destination for Guzzistas and motorbike enthusiasts worldwide. This new hub will feature a museum, a Motoplex Store, a café, and various event spaces. It will also include immersive visitor paths to capture the emotional and cultural significance of the site for the community. The project’s video, titled “Made in Mandello,” offers an exclusive preview of these developments.

Frequently Asked Questions (FAQs)
Q1: What is happening to the historic Moto Guzzi factory in Mandello del Lario? A: The historic Moto Guzzi factory is being transformed into a cutting-edge, multifunctional space that will serve as a new global benchmark in motorcycle manufacturing.
Q2: When will the full redevelopment of the factory be completed? A: The full redevelopment is expected to be completed by mid-2026, with a grand opening in September 2026.
Q3: What new facilities will be part of the transformed factory? A: The new brand hub will include a museum, a Motoplex Store, a café, event spaces, and immersive visitor paths.
Q4: What are some of the key technological upgrades to the factory? A: The factory now features state-of-the-art, automated next-generation assembly lines.
Q5: Who is the architect behind the new architectural vision for the factory? A: The architectural vision is by Greg Lynn, CEO of Piaggio Fast Forward.






