FCA India’s iconic SUV brand Jeep has unveiled a new integrated campaign, ‘Superior by Nature’, for its new Jeep® Compass Trailhawk All-Wheel Drive SUV. The campaign, Jeep Compass Trailhawk – Superior by Nature, has been conceptualised and created by Leo Burnett India and taps into Jeep’s storied brand philosophy.
Also check: Jeep Compass Trailhawk Review
The TVC showcases the core ingredients that make the Trail Rated Trailhawk stand tall with its prowess as a capable off-roader as well as its character to be effortless in urban driving conditions.
2019 Jeep Compass Trailhawk TVC
The Trailhawk is the first Made-in-India Jeep to have earned the coveted Trail Rated badge, a global benchmark that is given to Jeep 4×4 SUVs which are developed to have much superior off-roading capabilities compared to regular 4×4 Jeep models. However, the Indian Trailhawk, equipped with the refined 9-speed automatic transmission offers a superior urban driving experience to customers.
Rahul Pansare, CMO and Head of PR, FCA India, said:
The Trailhawk has the soul of the fiercest bird of prey, the hawk, and it is a befitting metaphor for how this SUV moves. Putting these two parts together, we came up with a stunning montage of two majestic entities matching each other and taking down everything coming in their way.”
The Trailhawk beckons customers who would love to own a hardcore Jeep, arguably as authentic as one can imagine it to be, live the Jeep Life, full of adventure and enthusiasm, hence be a part of the illustrious Jeep legacy.
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