India Yamaha Motor (IYM) Pvt Ltd. has announced the opening of its new dealership in Bengaluru, Karnataka. With the opening of “Moto World” at NH 7, Hosuru Main road at Bommanahalli in Bengaluru, Yamaha will now have a total of 18 dealerships in Bengaluru and 50 dealerships in Karnataka. It will offer all Yamaha two wheeler models available in the domestic market along with an exclusive arena for sales, services and spare parts support. Spread across 13000 sq. feet, the dealership will focus on the regional markets to ensure promotion and publicity of exciting range of two wheelers from Yamaha, servicing support and spare parts availability, which in turn will further augment sales for Karnataka market.
Speaking on the occasion, Mr. Roy Kurian, Senior Vice President, Sales and Marketing, Yamaha Motor India Sales Pvt Ltd. said,
Yamaha is happy to launch its 18th dealership in Bengaluru today. The launch of Yamaha’s new dealership in Bengaluru is a step ahead to reach out to new and potential customers. With the growing culture for sporty and premium-bike segment, Yamaha is confident to garner new customers with its technologically advanced products and services at Moto World.
Yamaha’s recent launch of the much-awaited YZF-R15 Version 3.0 and the ABS technology enabled YZF-R3 in India at Rs. 127,000 and Rs. 349,000 respectively (Ex showroom Karnataka) will further boost its share in the premium and sports segments.
Yamaha also launched the YZF-R15 Version 3.0 Moto GP edition and FZS-FI with rear disc brakes in new colours during its latest brand campaign launch ‘The Call of the Blue’. The campaign is an attempt to reach out to Yamaha’s customers in order to provide a wholesome experience through multiple activities. The aim is to intensively involve Yamaha fans of India with the brand’s core identity- exciting, stylish and sporty.
- The new premises will rev up the total dealership network strength to 18 in Bengaluru
- Yamaha aims to strategically increase its share in the growing market