The Piaggio Group, reaffirming its status among the world’s leading two-wheeler manufacturers, took center stage at EICMA 2025 with a series of highly anticipated product debuts across all its brands. The Group maintains a strong market position, holding 10% of the European two-wheeler market as of June 2025, and a leading 18% share in the scooter segment.
The launches highlight the successful renewal of the Group’s motorcycle ranges, focusing on performance, technology, and heritage.
Aprilia: Performance and Adventure Take the Lead
Aprilia presented two major new models for the 2026 line-up, blending high performance with adventurous capability.
- New SR GT 400: This mid-size GT scooter is ready for adventure, drawing on Aprilia’s motorcycling heritage. It features an all-new chassis designed for precision, long-travel suspension, and aggressive tyres capable of venturing beyond the tarmac. Power comes from a modern, liquid-cooled single-cylinder engine delivering 36 hp, with a ready-to-ride weight of 186 kg. Standard equipment includes a 5-inch TFT display, a keyless system, and adjustable ABS and traction control.
- New RS 457 GP Replica: A special edition of the renowned RS 457, the GP Replica is the most coveted sports bike for young riders. It features upgraded equipment and graphics inspired by the RS-GP machines competing in MotoGP. Performance is enhanced with a quick shifter, enabling clutchless upshifts and downshifts, and higher-friction front brake pads for more powerful braking. It is powered by a 35 kW liquid-cooled twin-cylinder engine, the maximum output for an A2 licence, with a remarkably light 159 kg dry weight.
- Factory Range Updates: Aprilia’s premium Factory family (RSV4, Tuono V4, RS 660, and Tuono 660) gains new graphics for 2026, featuring a shared theme inspired by aerodynamic flows and wind tunnel testing.
Vespa: Celebrating 80 Years of Freedom and Style
Eighty years after its birth, Vespa celebrates this remarkable anniversary by embodying its original spirit with a special series and redesigned core models.
- New Primavera and Sprint S: These “small body” models, symbols of Italian style and elegance, make their debut with a wealth of technical, functional, and design innovations. Key updates include new 12-inch wheels with five split spokes, a new full-LCD instrumentation, and enhanced safety features like a rear disc brake and ABS on the front wheel. Keyless ignition is now standard on the 125cc and 150cc models.
- Vespa 80th Special Edition: To mark the anniversary, Vespa is launching special editions of the Primavera and GTS. This exclusive series is distinguished by the distinctive Verde Pastello colour, inspired by the earliest single-colour Vespa models, extending to details like the wheels, mirrors, and grab handle.
Moto Guzzi: Refreshing Sport and Travel Heritage
Moto Guzzi refreshed the look of its core range, drawing inspiration from the core values of sport and travel.
- V7 & V85: The V7 and V85 models receive new color options reflecting their distinctive philosophy and tradition. The V7 Stone, V7 Special, and V7 Sport gain new finishes like Sabbia Camo, Nero Smeraldo, and the captivating Rosso Monza livery. The V85 travel enduro range gains adventure-inspired shades like Giallo Wadi and Grigio Yanar Dag, while the V85 TT Travel gets a new Blu Zefiro finish.
- Stelvio: The adventure-focused Stelvio is updated with new graphics that echo the shades of outdoor equipment: Grigio Climbing and Verde Hiking.
Piaggio: Beverly 25th Anniversary Edition
Piaggio celebrated one of its most iconic and best-loved high-wheel scooters with the Beverly 25th Anniversary Edition. Available with the latest 310 hpe and 400 hpe engines, the special edition features an exclusive design with a dedicated Grigio 25th Anniversary matte metallic finish, gold accents, and a smoked flyscreen, paying tribute to the original model.
Frequently Asked Questions (FAQs)
What major new scooter did Aprilia launch at EICMA 2025? Aprilia launched the new SR GT 400, a mid-size GT scooter focused on adventure, power, and technology.
What anniversary is Vespa celebrating in 2026? Vespa is celebrating its eightieth anniversary in 2026 (Est. 1946), marking the occasion with special edition Primavera and GTS models.
What new safety feature has been added to the Vespa Primavera and Sprint S models? The new Vespa Primavera and Sprint S models are now equipped with a rear disc brake, in addition to ABS acting on the front wheel.
What is the exclusive color for the Piaggio Beverly 25th Anniversary Edition? The Beverly 25th Anniversary Edition features an exclusive Grigio 25th Anniversary dark grey shade with a matte metallic finish.
What special edition Moto Guzzi model has a livery inspired by MotoGP? The Aprilia RS 457 GP Replica features graphics inspired by the RS-GP competing in the MotoGP World Championship.
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