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Home Cars

Porsche Exclusive Manufaktur – How Porsche’s personalisation programme evolved

Porsche narrates its story on Exclusive Manufaktur journey and offerings

Chethan Thimmappa by Chethan Thimmappa
April 20, 2020
in Cars, Porsche
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Porsche narrates its Exclusive Manufaktur journey and offerings in its own way. Find it below.

We build very special cars, thereby fulfilling unusual customer requirements – this has always been our top priority. Because something truly exceptional isn’t simply created anyhow, anywhere. It’s created in a very special place. With craftsmanship, experience and passion. And using the inspiration of the customer. Masters of their craft transfer these ideas to the car, along with the buyer’s personality – thereby turning a Porsche into ‘your’ Porsche.

In the Porsche Exclusive Manufaktur, we raise this maxim to the highest principle. With the goal of realising personal customer requests and thereby creating special vehicles. For every type and every model. To turn something special into something extraordinary.

We have traced the creative process from special request programme to Porsche Exclusive Manufaktur:

 Around 1950

Dreams were already coming true in the early 50s in Stuttgart-Zuffenhausen. This 356 was covered with faux fur.

Around 1957

The demands of motorsports in particular are tested by Porsche early and individually fulfilled. For example, with a specially designed exhaust system.

From 1978

The special requests department officially takes on its role. From now on, special modifications and conversions to series produced cars happen here.

1983

Porsche builds a street-legal version of the race car type 935 in a single-unit production. The combination of power and luxury makes the 935 Street unique in its time.

1989

Porsche builds seven models of the 959 for a sheik – they are still unique to this day.

1992–1993

In the years 1992/93, 86 models from the 911 Turbo S light construction take the top spots of the Porsche model range. Extraordinary driving performance thanks to consistent weight reduction.

2003

Furniture designer Carlo Rampazzi receives the 911 Turbo Cabriolet of his dreams: in orange – inside and out. The original template for the unusual colour scheme is a plate, which he brings to Zuffenhausen.

2009–2010

Tradition and modernity are united in an overarching work of art with a double cupola, ‘ducktail’ and 19-inch Sport Classic wheels. 911 Sport Classic edition: 250 units.

2010–2011

A 911 in the best Speedster tradition: 70 millimetres lower, more inclined front windscreen, flat contour of the sportily cut fabric hood and double bubble on the hood cover. Number produced: 356.

2012

13 members among the first two PorscheClubs, 65 years ago. Today: 675 official clubs with more than 200,000 members. In 2012, 13 models of the 911 Club Coupéwill be built in honour of the first club foundings.

2014–2015

Panamera Exclusive Series: a small batch limited to 100 models. Special highlights are, for example, a special leather from Poltrona Frau, the hand-worked graduated paintwork along the vehicle and a limited edition plaque.

2017–2018

446 kW (607 hp). 750 Nm torque. 500 units. Lightweight construction meets craftsmanship. Carbon on character. Perfection on performance. The result: the 911 Turbo S Exclusive Series. An exception.

Today

It used to be called a personalisation programme. It became Porsche Exclusive in 1986. It is only logical for us to bear the entire name of the special place of refinement from now on: Porsche Exclusive Manufaktur.

https://www.youtube.com/watch?v=1E5k8qjg88I

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Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to [email protected] for any enquiries.

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