GaadiKey
  • Bikes
    • Hero
    • Honda
    • TVS
    • Bajaj
    • Suzuki
    • Royal Enfield
    • Yamaha
    • Ather
    • KTM
    • Aprilia
    • Vespa
    • Harley Davidson
    • BMW
    • Kawasaki
    • Ducati
    • Yezdi
    • Ampere
  • Cars
    • Maruti Suzuki
    • Tata
    • Hyundai
    • Mahindra
    • Toyota
    • Kia
    • Honda
    • MG
    • Renault
    • Volkswagen
    • Nissan
    • Skoda
    • Citroen
    • Jeep
    • Audi
    • BMW
    • Mercedes-Benz
    • Lexus
    • Volvo
    • Isuzu
    • BYD
  • Bike Reviews
  • Car Reviews
  • Photos
  • Contact
  • Best Bikes 2025
    • Best Motorcycles 2025
    • 2025 Hero Splendor+ XTEC 2.0
    • 2025 Royal Enfield Classic 350
    • 2025 Hunter 350
    • 2025 Royal Enfield Scram 440
    • 2025 Royal Enfield Classic 650
    • Best Scooters 2025
    • 2025 Honda Activa 6G
    • 2025 TVS Jupiter
    • 2025 Suzuki Access
    • Best Electric Scooters 2025
    • 2025 Suzuki e-Access
    • 2025 Honda Activa e:
    • 2025 Honda QC1
  • Best Cars 2025
    • 2025 Tata Curvv EV
No Result
View All Result
GaadiKey
No Result
View All Result
Home Bikes

Royal Enfield Protective Gear Campaign by Wieden+Kennedy India

Chethan Thimmappa by Chethan Thimmappa
July 12, 2017
in Bikes, Royal Enfield
0
Royal Enfield Protective Gear Campaign
203
VIEWS
Share on WhatsappShare on FacebookShare on Twitter

Royal Enfield Protective Gear Campaign

In an effort towards driving salience and awareness for their riding gear, Royal Enfield recently launched an all-new campaign in partnership with their creative agency – Wieden+Kennedy India.

Inspired from real riding experiences, Royal Enfield’s protective gear offers riders the confidence to push their boundaries and venture further to all kinds of terrain and any kind of weather.

Shot in the exacting and awe-inspiring locales of Darjeeling’s Lebong Valley, Maharashtra’s Hemalachi Tanda and Sikkim’s Yumthang Valley, the film captures Royal Enfield riders showcasing the authentic use of Royal Enfield Gear in extreme riding situations.

Royal Enfield Protective Gear Campaign Video

[responsive_youtube https://www.youtube.com/watch?v=auIc-7IxAGg]

Commenting on the campaign, Samrat Som, Head – Apparels & Accessories, Royal Enfield said,

Royal Enfield has been making riding gear for sometime now, and the idea of this campaign was to increase awareness for this category and the versatility of the range that we offer. Ours is a country where one can ride pretty much all year round, and one needs the right Gear for it to manage in all weather and all terrains.

Our approach was to show the Royal Enfield Protective Gear being used by real Royal Enfield riders in actual places they ride to. The entire film has been shot from a riders’ perspective; from the sound, to the situations, and the cinematography. The point was to create a film that riders themselves can immediately identify and connect with, and showcase the seamless integration of Royal Enfield Gear into everyday and intense riding situations

added Wieden+Kennedy.

Apart from conceptualizing and creating the campaign, Wieden+Kennedy has also directed the film in-house, in a first for the agency and the brand.

The campaign was recently launched on Royal Enfield’s social media platforms and digital channels.

 

Credits

Client: Royal Enfield
Agency: Wieden+Kennedy
Director: Jonathan George
Executive Creative Directors: Kim Papworth, Shuchi Thakur, Molona Wati Longchar
Creative Directors: Jonathan George and Samarjit Bhattacharya
Account Director: Abhinav Deodhar
Account Manager: Abhishek Advani, Dhruv Nigam
Producer: Deepti Jha
Director of Photography: Satchith Paulose

You can add more to this story by commenting below.

RECOMMENDED FOR YOU:

  1.   14th Royal Enfield Himalayan Odyssey 2017 Flagged Off
  2.   Royal Enfield Himalayan Review – King of Adventure Touring Bikes in India
Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent News

Citroen C3 Sport Edition

Citroen C3 Sport Edition Launched – 110PS Turbo, 6-Speed AT & More

June 16, 2025
Skoda Kylaq 2025

Skoda India 2025 Growth Plan: Network Expansion and New Launches

June 13, 2025
Jeep Grand Cherokee 2025 Signature Edition

2025 Jeep Grand Cherokee Signature Edition Debuts in India

June 12, 2025
2025 Maruti Dzire Review: The Best Got More Better (Alluring Blue)

Maruti Dzire becomes India’s 1st 5-Star Bharat NCAP-Rated Sedan

June 12, 2025
MG Windsor Red Color Photo

MG Windsor records 27,000 Sales in 8 Months

June 11, 2025
Suzuki e-Access Logo. Suzuki Pearl Jade Green

How Suzuki e-ACCESS is Redefining Electric Two-Wheeler Reliability in India

June 11, 2025

Search this Website

No Result
View All Result

About

GaadiKey

GaadiKey blog is a one stop portal for all the latest in the automobile industry. We are a bunch of people who are passionate about bikes and cars. We share the experience, reviews and stuff connected to Gaadis.

Contact

  • Contact us

Best Cars in 2025

  • 2025 Toyota Hyryder
  • 2025 Grand Vitara
  • 2025 Maruti Fronx
  • 2025 Maruti WagonR
  • 2025 Tata Punch
  • 2025 Mahindra XUV 3XO
  • 2025 Hyundai Creta
  • 2025 Toyota Taisor
  • 2025 Tata Curvv EV

Best Bikes in 2025

  • 2025 Royal Enfield Classic 350
  • 2025 Hunter 350
  • 2025 Royal Enfield Scram 440
  • 2025 Royal Enfield Classic 650
  • 2025 Hero Splendor+ XTEC 2.0
  • 2025 Honda Activa 6G
  • 2025 TVS Jupiter
  • 2025 Suzuki Access
  • 2025 Suzuki e-Access
  • 2025 Honda Activa e:
  • 2025 Honda QC1

© 2025 GaadiKey - Prime GaadiKey.

No Result
View All Result
  • Bikes
    • Hero
    • Honda
    • TVS
    • Bajaj
    • Suzuki
    • Royal Enfield
    • Yamaha
    • Ather
    • KTM
    • Aprilia
    • Vespa
    • Harley Davidson
    • BMW
    • Kawasaki
    • Ducati
    • Yezdi
    • Ampere
  • Cars
    • Maruti Suzuki
    • Tata
    • Hyundai
    • Mahindra
    • Toyota
    • Kia
    • Honda
    • MG
    • Renault
    • Volkswagen
    • Nissan
    • Skoda
    • Citroen
    • Jeep
    • Audi
    • BMW
    • Mercedes-Benz
    • Lexus
    • Volvo
    • Isuzu
    • BYD
  • Bike Reviews
  • Car Reviews
  • Photos
  • Contact
  • Best Bikes 2025
    • Best Motorcycles 2025
    • 2025 Hero Splendor+ XTEC 2.0
    • 2025 Royal Enfield Classic 350
    • 2025 Hunter 350
    • 2025 Royal Enfield Scram 440
    • 2025 Royal Enfield Classic 650
    • Best Scooters 2025
    • 2025 Honda Activa 6G
    • 2025 TVS Jupiter
    • 2025 Suzuki Access
    • Best Electric Scooters 2025
    • 2025 Suzuki e-Access
    • 2025 Honda Activa e:
    • 2025 Honda QC1
  • Best Cars 2025
    • 2025 Tata Curvv EV

© 2025 GaadiKey - Prime GaadiKey.