Posted on Mar 1, 2016

Royal Enfield records 63% growth in February 2016

Royal Enfield February 2016 Sales Report

Royal Enfield continues 2016 with a strong sales performance and posted sales of sales of 49,156 units in combined domestic wholesale and exports in February 2016 recording a growth of 63 % over same period last year.

Royal Enfield Himalayan

The other business updates from Royal Enfield includes unveiling of Himalayan motorcycle. Just before the launch day of Auto Expo in February 2016, Eicher owned Royal Enfield introduced Himalayan, a motorcycle which is purpose-built for adventure and touring in the Himalayas.

The Royal Enfield Himalayan product is built keeping all the ride experiences on Himalayan valley in mind . Bringing together 60 years of Himalayan riding experiences in a completely ground-up design, and powered by a new LS 410 engine, the all new Royal Enfield Himalayan paves the way for a purer, non-extreme and more accessible form of adventure touring in India. The company will be opening the bookings and test rides of Himalayan for its customers in India starting middle of March 2016.

New Royal Enfield store in Thailand, Bangkok

On February 24, the brand officially announced that it has started retail operations in Thailand by opening first ever exclusive Royal Enfield store in Thonglor, Bangkok. Royal Enfield’s first retail store in Thailand has been set up by the prestigious General Auto Supply Co. Ltd.

Thailand is home to one of the most enthusiastic and seasoned riding communities in the world, with thousands of riding clubs and a prevalent culture of leisure riding. With Royal Enfield coming into the market riding enthusiasts will have an option to ride a unique product that is known for its leisure riding experiences. Royal Enfield believes that the brand and its products will resonate very well in Bangkok and other key Thailand cities.

The company also introduced a new Squadron Blue color for its Classic 500 range of motorcycles.