Royal Enfield Sales grew 41% in December 2016
Royal Enfield concludes 2016 with a strong performance and posted sales of 57,398 motorcycles in combined domestic wholesale and exports in December 2016 recording a growth of 42% over same period last year.
Rounding up the year, Mr. Rudratej (Rudy) Singh, President, Royal Enfield said
“2016 has been a remarkable year for Royal Enfield. In February this year, we launched the Himalayan – purpose built for adventure touring that introduced a whole new category of motorcycles in India. The motorcycle has received encouraging response from our customers across the country and on the back of this confidence we launched the Himalayan outside of India in Australia and Colombia in November 2016. The EU compliant Himalayan with an EFI engine was also showcased at EICMA auto show in Milan, Italy. Royal Enfield recently launched its first exclusive store in Australia and first exclusive gear store outside India in Jakarta, Indonesia in December. In India, we continued to strengthen our presence adding 117 dealerships (April to December 2016), taking our total footprint to 642 dealerships across India as on December 2016. Our retail growth is a significant milestone for Royal Enfield and is a testimony of our collective focus and passion to constantly enhance consumer experience.
Royal Enfield’s simple yet evocative motorcycles have been aspirational yet accessible that provide the pure motorcycling experience to our customers. We have continued to increase our production capacity and we have sold 4,88,262 units for the 9 month period from April to December 2016, growing over 36% over the same period last year. Despite demonetisation, our order books continue to be well ahead of our ever increasing production capacity.”
Royal Enfield introduced moto inspired apparel & accessories collection for 2017 at the launch of its first exclusive gear store in Jakarta
Royal Enfield introduced its 2017 collection of apparel and accessories, at its exclusive gear store in Indonesia, in the city of Jakarta. With less than a year of retail operations in Indonesia and its growing ambition to lead and expand the mid-size motorcycle segment in the country through a wider product offering and retail presence, Royal Enfield launched its first Exclusive Gear Store in Indonesia. Located at Pondok Indah Mall 2, 1st floor, this store is remarked as the first Royal Enfield gear & apparel store outside India.
Rides and Events
Celebrating the spirit of ‘Pure Motorcycling’, Royal Enfield UNROAD Kerala 2016, rode from the state capital Kochi on December 2nd. The route entailed Suryanelli, Thodpuza and then a ride back to Kochi. The three day ride had a mix of road and ‘unroad’ i.e. off-road tracks while surrounded by Kerala’s lush natural surroundings.
Tour of Rajasthan
Tour of Rajasthan 2016, in its 7th year, took riders through the most spectacularly laid out stretches of roads, bejewelled with off-road and sand tracks in the largest state in India. During the nine day ride, riders experienced the magnificence of sand dunes in Jaisalmer, camped in Sam and Jamba and visited the holy city of Pushkar.
Relive the action Here
Royal Enfield REunion East
Royal Enfield will kickstart the year with a ride for its ardent fans, in the eastern part of India. REUnion East is happening between 13 January till 15 January in Darjeeling. It is an ideal way to welcome the new year and bond over a weekend of pure motorcycling. The previous edition of which for East India was held in Cherrapunji (2015). Darjeeling provides a perfect gateway for those seeking to be in harmony with nature, which effortlessly blends in with your motorcycle as you ride through endless turns and twisties, thereby winding into a valleys of tea gardens and Eastern Himalayas.
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