Royal Enfield posted sales of 67,677 motorcycles in the month of March 2022, against the sales of 66,058 motorcycles during the same period last year. The company continued its exceptional run in the international markets to close the year with exports at an all-time high- selling 81,032 units, a growth of more than 100% over FY21. On the domestic front, Royal Enfield continued to mark a stable recovery backed by a strong demand for its products and a gradual easing out of supply chain constraints.
As a challenging FY 2022 comes to a close, Royal Enfield is confident of riding through short term challenges and continues to remain committed towards its vision of becoming the first premium global consumer brand from India. The company has a strong product line up in store and firm strategic plans to meet its long term strategic objectives.
Business Updates:
Launch of the Scram 411 ADV Crossover
The Scram 411 – the brand’s first ADV crossover was launched in March this year. The Scram 411 is a new subcategory – multipurpose ADV Crossover – that combines high altitude adventurer DNA with authentic scrambler vibes. The motorcycle is an able multi-tasker, optimized for agility and always ready to take on challenges. The motorcycle was unveiled for global audiences, with immediate retail availability in India with Europe and Asia Pacific markets debuts planned by mid of this year. Available in a vibrant array of colourways, the motorcycle has been received to a resounding response.
Commencement of motorcycle deliveries of 120 Years Anniversary models
Royal Enfield commenced deliveries of the 120th year Anniversary limited-edition models of the Interceptor 650 and the Continental GT 650 in India. These motorcycles were unveiled at the 2021 EICMA show in Milan. The company had produced 480 units of the motorcycles in total, with 120 units allotted to India, Europe, America, and South-East Asia each. In India, these motorcycles were made available via an online sale on 6 December last year and were sold in less than 120 seconds.
BSF Seema Bhawani felicitated at Royal Enfield Vallam Vadagal facility in Chennai
Flagged off on the occasion of International Women’s Day 2022, from India Gate in New Delhi, the BSF Seema Bhawani Shaurya Expedition Empowerment Ride – 2022 successfully concluded its remarkable journey from New Delhi to Kanyakumari to Chennai. Organized in close collaboration with the Border Security Force and Royal Enfield, the Expedition led by Inspector Himanshu Sirohi concluded a grueling 5280-km ride that traversed diverse terrains across Delhi, Punjab, Rajasthan, Gujarat, Maharashtra, Telangana, Karnataka and Tamil Nadu on the all-new Royal Enfield Classic 350s. To celebrate this incredible feat, Royal Enfield organized a special felicitation ceremony for the team at its Vallam Vadagal facility near Chennai
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