Royal Enfield registered sales of 75,935 motorcycles in the month of February 2024 as against 71,544 motorcycles sold during the same period in the previous financial year. Royal Enfield exported 8,013 motorcycles during the month as compared to 7,108 during the same period last year.
Speaking about the performance for the month of February 2024, B Govindarajan, CEO, Royal Enfield said,
“Over the last few months, while our new motorcycle launches have done exceedingly well, our existing motorcycles have also contributed to our strong growth momentum across bookings andretails. Last month, as well, our bookings and retails continued to grow at healthy levels. In February we also celebrated one year of the launch of our thoroughbred cruiser, The Super Meteor 650, which was marked by nationwide community get-togethers and rides. As we come to the close of the financial year, we are confident of a strong and healthy overall performance, and believe that we can continue this momentum for the next year as well.”
Royal Enfield Sales Report February 2024
MOTORCYCLES SALESFeb 2024 Feb 2023 Growth YTD 2023’24 YTD 2022’23 Growth Domestic 67,922 64,436 5% 7,68,751 6,74,956 14% Exports 8,013 7,108 13% 68,430 87,704 -22% Total 75,935 71,544 6% 8,37,181 7,62,660 10%
Brand & Business Updates
Royal Enfield announces entry into Turkish market
Royal Enfield announced its foray in the Turkish market through a partnership with K-Rides Motosiklet ve Bisiklet San. ve Tic. A.Ş., a subsidiary of Kibar Holding. The collaboration is aimed to strengthen Royal Enfield’s presence in Turkey’s mid-size motorcycle segment, with a flagship store set to open in Istanbul this spring. Royal Enfield’s diverse portfolio of motorcycles will be available for retail.
Royal Enfield Super Meteor 650 Celebrates One Year Of Cruising With Its Community
Royal Enfield celebrated one year of pure cruising of the Super Meteor 650 in India. Over 2000 Super Meteor customers enthusiastically took part in the celebratory ride across 41 cities in India.Since the start of sale in February 2023, the Super Meteor 650 has captivated riders worldwide with its design language, geometry, refinement, and the gorgeous 650-Twin engine. Crafted for the long-distance riding enthusiast, the Royal Enfield Super Meteor 650 offers a thrilling ride experience, perfectly suited for traversing vast stretches of asphalt with unmatched comfort and style.
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