The Smart Mobility plan was revealed yesterday in CES 2015 by the American Auto-maker Ford. This Smart Mobility Plan aims at innovation in the field of better transportation which includes enhancing connectivity, mobility, development of autonomous vehicles, customer engagement and experience. Announcement of 25 experiments were made across the globe in pushing smart mobility ideas to next level. Seven of these experiments would be conducted in Asia,among which one goes to India – “The Share-Car Experiment”
What is Share-Car experiment by Ford?
All it means is to help their potential customers who cannot afford a car to find a way by introducing the concept of “Sharing” the car between a set of people. In that effort, Ford has partnered with a self-drive car rental company Zoomcar. The Share-car experiment would be conducted in the city of Bangalore in order test the concept. Ford believes these experiments would allow a vibrant category of customers like A effectively. Efforts are being put by Ford Research team to come up with a model for scheduling and managing cars.
Essentially Ford plans to solve these 4 problems in transportation model in urban areas
- Explosive population growth
- Expanding middle class
- Public health concerns and Air Quality
- Changing customer attitudes and priorities (That sounds like a challenge!)
We have to wait and watch, if mobility, sharing and transportation gets hand-in-hand.
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