On the heels of launching its product offensive strategy and announcing its special festive offerings, Škoda Auto India achieved the landmark of expanding its network to 250 customer touchpoints across India. The company’s volume driving cars – the Kushaq SUV and Slavia sedan are instrumental in growing the Škoda brand in India. Alongside this, there has been a laser-sharp focus on customer-centricity, in which network expansion plays a pivotal role.
Speaking on the landmark, Petr Šolc, Brand Director, Škoda Auto India, said:
“The Škoda growth strategy in India is about enhancing our product range and also ensuring that we are closer and more accessible to our customers. Our 250th customer touchpoint is a landmark in terms of numbers and reach across the country. We will continue to expand our network and enhance the ownership experience for our customers. This is geared towards welcoming more customers into the Škoda family, providing them with the safest cars in the market.”
The 250th customer touchpoint landmark was reached with the inauguration of a sales outlet in Gulbarga, Karnataka. Škoda Auto India will expand further and targets reaching 350 customer touchpoints by the end of 2024.
Škoda Auto India’s India 2.0 Project was set in motion in 2018 with the made-for-India, ready-for-the-world MQB-A0-IN platform forming the crux of the product strategy, while leading warranties, lower costs of ownership starting from as low as Rs 0.46 and expanding its network and service reach across India formed the crux of the customer-centric strategy. The Kushaq is also exported to other right-hand drive and GCC countries.
With the substantial expansion of network, Škoda Auto India has also focused on Safety, Family and a Human Touch by introducing revolutionary, fully digitalised showrooms with immersive technologies that enhance the purchase experience for customers. The company offers a 4-year/100,000 km, whichever earlier, standard warranty and a host of maintenance and warranty packages that offer owners hassle-free warranties and maintenance packages of upto 8 years or 150,000 kms. Combined with a plethora of exchange offers and pre-owned car facilities, the brand has further entrenched itself into the Indian market.
Moreover, both the Kushaq and Slavia – have earned a full 5-stars in the Global New Car Assessment Programme (Global NCAP) for both adults and children and is the safest vehicle platform made in India. With the full 5-stars under Global NCAP for the Kushaq and Slavia, and the same score under Euro NCAP for the Kodiaq luxury 4×4, Škoda Auto India has a 100% fleet full of crash-tested cars rated 5-stars for both adults and children.
Highlights
- · Milestone achieved with the inauguration of a sales outlet in Gulbarga, Karnataka
- · Expanding the network and getting closer to customers is key part of Skoda’s customer-centric focus
- · Targets 350 customer touchpoints by the end of 2024
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