ŠKODA AUTO, the Czech Marque, announced its Peace of Mind Campaign to provide additional benefits and an enhanced experience to customers in India. The company, in its customer centric approach, has built the Peace of Mind Campaign on four pillars – Cost of ownership, Customer Reach, Convenience and Transparency. Through this initiative, the company further plans to upgrade its after-sales offerings to provide an unparalleled ownership experience to its customers.
Mr. Zac Hollis, Brand Director – ŠKODA AUTO India commented
“One of the key pillars under the India 2.0 strategy is enhancing the ownership experience and focusing on customer delight. The ‘Peace of Mind’ campaign has been designed with this objective. We have taken measures that reduce the maintenance costs and offer class-leading warranty across the range, which highlights the confidence we have in our products and service offerings. With the recently launched KUSHAQ, we have entered a new phase of growth in our India journey. We will continue to prioritize our customer-centric approach and have a clear roadmap on delivering the best ownership experience to our customers.’’
PEACE OF MIND BY REDUCING COST OF MAINTENANCE
With 32% reduction in engine oil prices, change in spare parts prices and enhancement in replacement intervals, the overall cost of maintenance has reduced up to 21% for a period of 5 years or 75,000km (varying from model to model).
With a wide range of flexible products viz, SuperCare, Extended Warranty – 5th & 6th year, and service campaigns, maintaining a ŠKODA has become more affordable.
PEACE OF MIND BY ENHANCING CUSTOMER REACH
The company aims to penetrate deeper in the country by expanding its network to Tier II and III cities by setting up 185 aftersales touchpoints under India 2.0. This will be supplemented by ŠKODA MobiCare i.e. mobile service units for providing better accessibility to the customers
PEACE OF MIND BY CONVENIENCE
As part of the customer centric initiatives, one can access information at any time. Digital Services like Service Cost Calculator and MyŠKODA App brings in transparency. Online Service Appointment provides convenience at fingertips. Advance information through emailers and messages of service due and insurance renewals are sent to customers periodically. Through MyŠKODA App, a customer can access a host of features like the owner’s manual, accessories, book test drives and avail service assistance. Customers can now also extend the road side assistance program “ŠKODA Assist” for up to 9 years.
PEACE OF MIND BY EXPERIENCE
ŠKODA has world class infrastructure where the customer interface staff, as well as technicians have access to customer-centric digital tools to allow for better and more efficient service. Service receptionists also are skilled, not just technically, but also with soft skills to understand customer requirements and offer them a quality ownership experience.
Highlights
- › SKODA AUTO India has redefined the ownership experience in key aftersales areas of cost of maintenance, customer reach and convenience through strategic initiatives
- › 32% reduction in engine oil prices of gasoline engines, change in spare parts prices and enhancement in replacement intervals results in up to 21% lower overall maintenance costs
- › ŠKODA AUTO India plans to enhance its reach by expanding its footprints by setting up 185 aftersales touchpoints by 2025 across the country
- › Digital services like MyŠKODA App, Service Cost Calculator, and Online Service appointment adds convenience offering a complete peace of mind.
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