Marking its 25th anniversary in India, Škoda Auto has unveiled a comprehensive growth framework to strengthen its position in one of its most important global markets. The plan focuses on product expansion, network growth, and customer-centric initiatives to drive momentum in 2025.
Key Pillars of Škoda India’s 2025 Strategy
1. Product Offensive: “SUV for Everyone” & Sedan Legacy
- Current SUV lineup: Kodiaq, Kushaq, Kylaq covering all segments.
- New sedan launch: A ‘global icon’ model coming soon to bolster sedan portfolio.
- Electric transition: Preparing for EV rollout aligned with global Next Level Škoda strategy.
2. Rapid Network Expansion
- Current: 290+ touchpoints across 165+ cities.
- 2025 Target: 350+ touchpoints, focusing on Tier 2/3 markets.
3. Enhanced Ownership Experience
- Škoda Supercare: Free routine services for first 2 years/30,000 km.
- Extended warranties and loyalty programs to boost customer retention.
4. New Business Avenues
- Scaling certified pre-owned business and corporate/fleet channels.
Why 2025 is Škoda India’s Pivotal Year?
- Milestone: Celebrates 130 years globally & 25 years in India.
- Market Focus: India is Škoda’s top growth market outside Europe.
- Customer-Centric Shift: Balancing reach with premium ownership experience.
Quote from Ashish Gupta, Brand Director, Škoda Auto India:
“We’re combining aggressive expansion with unmatched customer care to make 2025 our strongest year yet.”
India’s Role in Škoda’s Global Vision
- Part of Volkswagen Group’s Brand Group CORE for shared growth.
- Local production hub supporting exports to right-hand-drive markets.
- Current lineup: Kushaq, Kodiaq, Kylaq, Slavia.
FAQs About Škoda’s India Plan
1. What new models are coming?
A new global sedan joins Slavia, alongside potential EVs.
2. How does Škoda Supercare work?
Free services for 2 years/30,000 km, whichever comes first.
3. Where can I buy Škoda cars in India?
290+ touchpoints today, expanding to 350 by year-end.
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