Suzuki 2 Wheelers Posts 37% sales Growth in February 2018
Continuing its record-breaking growth run, Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has breached the 5-lac milestone for the first time ever within a financial year, with yet another strong performance in the month of February.
Suzuki Motorcycle India has clocked 46147 units in domestic sales; and 5936 units in exports; taking the overall tally for the month to 52083 units. This performance represents a domestic Y-O-Y growth of 37.2%; and an overall growth of 29.3%. The cumulative figure for April 2017-February 2018 period now stands at 5,22,929 units (Domestic + Exports) with domestic sales contributing more than 86% to the overall sales.
Mr Sajeev Rajasekharan, EVP, Sale and Marketing, Suzuki Motorcycle India Pvt Ltd, said,
The year 2018 has proved to be a very successful year for Suzuki Motorcycle India as we have surpassed the 5 lac unit sales milestone. At the Auto Expo 2018, we showcased our roadmap for the coming year with the new Burgman Street, the GSX-S750 and the Intruder FI. The feedback from both, our existing as well as prospective customers has been great so far and we are looking forward to launch both these products soon. Backed by a robust product portfolio that is leveraging from the paradigm shift in customer preference towards premium motorcycles and premium scooters, we are now geared up towards ending the financial year on a strong-note, and build on this foundation for future-growth.
Suzuki Motorcycle India was endowed with industry recognition during the month of February. The Gixxer and Gixxer SF have emerged as the highest-ranked in Motorcycle Upper Executive segment for 3-consecutive years on the benchmark of Initial Quality Survey (IQS) and the Automotive Performance, Execution and Layout (APEAL) Study by JD Power India for 2017.
Suzuki Motorcycle India also rolled out the second phase of the successful ‘Kam Peeta Hai’ campaign for the Access with a series of TVCs that continue with the quirky yet bold approach towards communicating the product’s superior mileage and performance.
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