Suzuki Motorcycle India Expands Footprint in Punjab with First Dealership in Bhatinda
Bhatinda, 29 May 2026 – Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has officially inaugurated its first dealership in Bhatinda. The new establishment, named Pluton Motors LLP (Pluton Suzuki), marks continued momentum for the brand’s expansion within Punjab.
This opening comes just one day after the successful inauguration of Pluton Wheels (Pluton Suzuki) in Ludhiana. With the launch of the Bhatinda showroom, SMIPL’s nationwide network has now reached 1,245 touchpoints, demonstrating a commitment to deeper customer engagement across India. In Punjab specifically, the brand now boasts 13 active touchpoints.
Inauguration and Leadership
The grand opening was led by Mr. Kenichi Umeda, Managing Director of Suzuki Motorcycle India Pvt. Ltd., who was joined by other officials from SMIPL and Pluton Suzuki, alongside local customers who joined the celebration.
During the event, Mr. Umeda welcomed the new dealer partners, Mr. Gauarav Kanodia and Mr. Rajan Aggarwal, thanking them for their collaboration in making the new dealership a reality. He emphasized that the new dealership brings Suzuki closer to its customers, providing easy access to their full range of two-wheelers and ensuring a smooth ownership journey.
A Comprehensive 3S Facility
Strategically situated at Main Bibi Wala Road, Bathinda, the new Pluton Suzuki outlet is designed as a customer-centric “3S” facility, offering Sales, Service, and Spare Parts all under one roof. This layout aligns with SMIPL’s overarching focus on providing a premium, seamless, and convenient retail experience.
The dealership features a fully equipped service workshop utilizing advanced tools, staffed by a team of trained professionals to ensure expert maintenance and after-sales support. Furthermore, customers can purchase Suzuki’s latest range of genuine accessories, apparel, and merchandise, making it a comprehensive destination for riders.
Vehicle Portfolio Available at Pluton Suzuki
Pluton Suzuki showcases the complete domestic range of Suzuki two-wheelers. Customers are encouraged to enjoy first-hand experiences through test rides across various models, including the latest ABS variants of the Access scooter.
| Vehicle Category | Models Available DOCX |
| Scooters | Access, Avenis, Burgman Street (newly launched) |
| Electric Scooters | e-ACCESS (Suzuki’s first electric scooter) |
| Premium Motorcycles | GIXXER & GIXXER SF, GIXXER 250 & GIXXER SF 250 |
| Adventure Motorcycles | V-STROM SX |
Customer Engagement Initiatives
Beyond selling products, Suzuki aims to foster a strong motorcycling community. At the inauguration, Mr. Umeda highlighted several ongoing initiatives designed to engage customers and celebrate the spirit of motorcycling, including:
- Suzuki MotoFest
- Access Mileage Contest
- V-STROM Experience rides
- Gixxer Pitstop
Frequently Asked Questions
1. Where is the new Suzuki dealership located in Bhatinda? The new dealership, Pluton Motors LLP (Pluton Suzuki), is strategically located at Main Bibi Wala Road, Bathinda. It operates as a complete “3S” facility, meaning it provides Sales, Service, and Spare Parts all under one roof.
2. What types of vehicles are available at the new Pluton Suzuki dealership? The dealership showcases Suzuki’s complete domestic range of two-wheelers. The available models include:
- Scooters: Access, Avenis, and the newly launched Burgman Street.
- Electric Scooters: The e-ACCESS, which is Suzuki’s first electric scooter.
- Motorcycles: Performance models like the GIXXER, GIXXER SF, GIXXER 250, and GIXXER SF 250, alongside the adventure-ready V-STROM SX.
3. How many Suzuki touchpoints are currently operating in Punjab and across India? With the opening of this new dealership in Bhatinda, Suzuki Motorcycle India Pvt. Ltd. (SMIPL) now operates 13 touchpoints across the state of Punjab. On a national level, SMIPL’s network has grown to a total of 1,245 outlets across India.
4. Does the new dealership offer vehicle servicing and maintenance? Yes, Pluton Suzuki is equipped with a full service workshop. The facility features advanced tools and is staffed by a team of trained professionals dedicated to providing expert maintenance and after-sales support.
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