Posted on Aug 27, 2015

Tata ACE Mega – Small Pick-up Truck launched in India

Tata Motors today announced the launch of a new smart pick-up – Tata ACE Mega. The ACE Mega, with superior performance, enhanced looks, strong cabin with rated payload of 1Tonne, will offer the best-in-class fuel efficiency and lowest cost of ownership. It is an innovative cargo transport solution in the Small Commercial Vehicle (SCV) segment.

The Tata ACE Mega has been designed and developed for maximising revenues of the transport operator by ensuring more trips, more load carrying capability in low turnaround time and meeting requirements of both, intra and intercity transportation and can be easily driven on any kind of terrain. The vehicle is strategically designed to perform all tasks of a small pick-up and hence will be an all-rounder in this segment, helping the operator elevate his/her business.

Launched at a price of INR 4.31 Lakhs, ex-showroom, Thane, the Tata ACE Mega is available in an attractive Azure Blue color. This power-packed small pick-up will be available for sale initially, in seven states – Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, Orissa, West Bengal and Tamil Nadu, and will expand to other states in a phased manner.

According to Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors Ltd.,

Tata Motors has been a pioneer in creating and growing the Small Commercial Vehicle market in India with its varied portfolio in this segment. With the advantage of being the market leader in the segment, we know our customer requirements very well and the ACE Mega is one such product which emerges out of our in-depth knowledge and consumer insight. With the introduction of the ACE Mega, we are confident that it will become a key business partner for millions of entrepreneurs and market load operators across the country. Like other members of the Tata ACE family, it will strongly contribute to an entrepreneur’s bottom line of business operations and progressively increase the top line with segment-leading uptime.

Tata Motors continues to develop its commercial vehicle products based on the three core vectors of DesigNext, PerformanceNext and FuelNext to cater to the evolving needs of our customers. The Tata ACE Mega has also been developed on these core vectors and delivers a mega package of superior performance, increased profitability due to more speed and load carrying capacity, low cost of ownership and improved style and comfort.

The Tata ACE Mega will deliver best-in-class combination of power, speed, and fuel efficiency. It comes equipped with the technically advanced 4th generation 2 cylinder 800 cc DiCOR engine, which delivers a power of 40 HP. The light weight Aluminium engine and the smartly calibrated 5-speed gearbox facilitate a smooth drive and enhance fuel efficiency. Large brakes ensures best-in-class brake efficiency & longer life of the vehicle. The strong and rugged front and rear leaf-spring suspensions and axles make the Tata ACE Mega the perfect vehicle for varied load and road conditions. Best-in-class speed of 90 KMPH ensures more trips due to the low turnaround time. In an economic environment where the cost of fuel is the biggest expense in business, the Tata ACE Mega, will offer the Indian customer, best-in-class fuel efficiency of 18.5 kmpl**.

Aesthetically designed in-house, the Tata ACE Mega comes with a comfortable cabin with an ergonomically located driver console, glovebox with lock, provision for music system, mobile charging facility, digital clock and full fabric seats. Features such as leaf spring suspension with rigid axles both in the front and rear, truck-like construction, 7” vacuum booster in the braking system, etc., make the Tata ACE Mega the most suitable vehicle for various applications. On the exterior, stylish body colored bumper, new front protective wheel arch eyebrows, new sporty body graphics, wide angle ORVM on both sides further accentuate the vehicle’s stance.

Designed to deliver maximum customer value, the Tata ACE Mega offers a rated payload of 1 ton with a new reinforced load body. The vehicle also offers a suitable cargo load deck size for market load operation. 14 inch tyres, high ground clearance of 175 mm and gradeability of 30% ensure the stability of the vehicle on varied load and road conditions.

The service and maintenance attributes of the vehicle guarantee peace of mind to its customers. With over 1,800 service touch points and a workshop on an average at every 50 Km, Tata Motors has the widest service network in the country. The vehicle also comes with an assured warranty of 2 years/ 72,000 kilometers (whichever is earlier).

The Tata ACE, an engineering marvel, was launched in 2005, when Tata Motors recognized a latent customer need to create a completely new market segment to pioneer the concept of mini-truck in India. It has since remained among the most preferred choices of Indian entrepreneurs and small businesses, leading the market with over 80% market-share. Highlighting the success of this path-breaking innovation, the Tata ACE family has surpassed the 1.5 million sales mark, globally, in these ten years. Today, one in every five commercial vehicle sold in India, is from the Tata ACE Family. This family has constantly evolved, strategically identifying and filling gaps in the market ahead of its time. The platform has thus far produced about 12 offerings, based on engine type, engine power, body configurations and in its 10th successful year has added yet another innovative transport solution – the Tata ACE Mega.

The ACE family has helped uplift many lives and has been a strong contributor to the growth of many entrepreneurs and small scale businesses in India. With the largest and still growing network strength in place, new launches and specific marketing interventions, Tata Motors continues to be the dominant player in the SCV & Last mile transport space, making huge strides in this segment.