Tata Motors Passenger Vehicles today announced the introduction of the Curvv with significantly new and enhanced Executive features. Through smart engineering innovations, Tata Motors has amplified the in-cabin experience across all Curvv variants (both ICE and EV), focusing specifically on rear-seat comfort and practicality.
This enhanced version redefines the mid-size SUV segment with its distinctive SUV Coupé design and a perfect balance of style, innovation, and practical features.
Rear Seat Indulgence: Executive Feature Highlights
The new Executive features are designed to provide a best-in-segment indulgent experience. These additions are available in all Accomplished personas of the Curvv (ICE) and the Accomplished and Empowered personas of the Curvv.ev.
- India’s first R-Comfort® Seats with Passive Ventilation.
- Serenity Screen Rear Sunshades for added privacy and comfort.
- EasySip Cup Docks on Rear Armrest.
- TwinZone Climate Concierge Air Conditioning (introduced in the Curvv).
- Premium Aesthetic: Features include a Lighter Interior (Lalitpur Grey) with Plush Benecke-Kaliko Leatherette Seats and a Dashboard Insert in White Carbon Fibre finish.
- Curvv.ev Exclusive: The electric variant takes indulgence further with the PureComfort Rear Co-Passenger Footrest and ErgoWing Headrest, redefining exclusivity in its class.
Pricing and Architecture
The enhanced Curvv maintains its competitive positioning with aggressive starting prices:
- Curvv (ICE): Starts at INR 14.55 Lakhs (Accomplished personas).
- Curvv.ev (EV): Starts at INR 18.49 Lakhs (Accomplished and Empowered personas).
The Curvv is built on the advanced ATLAS architecture for the ICE powertrain and the acti.ev architecture for the EV powertrain.
Technology, Safety, and Powertrain Options
At the heart of the cabin technology is a 31.24 cm (12.3″) Cinematic Touchscreen Infotainment System by HARMAN, paired with a 9-speaker JBL sound system and Arcade.ev. Practical features include a gesture-activated powered tailgate and a massive 500L boot space.
The Curvv underscores Tata Motors’ multi-powertrain strategy, offering a variety of options:
- ICE Powertrains: Hyperion gasoline direct injection engine, 1.2 L Revotron Petrol engine, and 1.5 L KryoJet Diesel engine.
- Transmission: Available with both automatic and manual transmission options.
Continuing the company’s proud legacy, the Curvv comes equipped with Level 2 ADAS and holds a prestigious 5-star Bharat NCAP safety rating.
Frequently Asked Questions (FAQs)
What are the starting prices for the enhanced Tata Curvv and Curvv.ev? The Tata Curvv (ICE) starts at INR 14.55 Lakhs, and the Curvv.ev starts at INR 18.49 Lakhs.
What is the most unique new feature introduced in the Tata Curvv? The Curvv introduces India’s first R-Comfort® Seats with Passive Ventilation.
What is the safety rating and ADAS level of the Tata Curvv? The Curvv holds a 5-star Bharat NCAP safety rating and is equipped with Level 2 ADAS.
Which architecture platforms are the Curvv and Curvv.ev based on? The Curvv (ICE) is built on the ATLAS architecture, and the Curvv.ev is built on the acti.ev architecture.
What are the key interior technology features? The cabin features a 31.24 cm (12.3″) Cinematic Touchscreen Infotainment System by HARMAN and a 9-speaker JBL sound system.
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