Posted on Jan 19, 2017

Tata Hexa launched in India at INR 12.25 lakhs ( ex-showroom Bangalore)

Tata Motors today announced the commercial launch of its much awaited ‘lifestyle vehicle’ HEXA – a power packed, feature loaded and adrenaline pumped vehicle, designed for those with an active and dynamic lifestyle. Based on a new versatile platform – the HEXA is a complete vehicle package, with an exceptional combination of design, luxury, off-road and on-road capabilities, boasting modern and exciting architecture, plush interiors and next-generation connectivity and performance related features, enhancing the functionality of the vehicle.

The HEXA is introduced at a starting price of INR 12.25 lakhs, ex-showroom Bangalore for the Manual Transmission variant and INR 15.16 lakhs, ex-showroom Bangalore for the Automatic variant and will be available in over 300 sales outlets, across the country.

With an emphasis on design and drivability, the HEXA boasts aggressiveness, delivering absolute comfort, personifying Tata Motors passenger vehicle business unit’s newly defined ‘IMPACT design’ language.

The vehicle features a new first-in-segment ‘SUPER DRIVE MODES’ system, to provide customers with a pleasurable, comfortable and dynamic driving experience. This ‘Super Drive Modes’ system allows the driver to seamlessly switch between four different driving modes – Auto, Comfort, Dynamic and Rough Road, for enhanced ride comfort & stability over different terrains. The new system is a flawless combination of the vehicles Engine performance, new-generation Electronic Stability Program (ESP), Torque on Demand (TOD) and the vehicles Instrument Cluster display and ambient lighting, that can be activated through a well-placed rotary knob, on the center console.
Equipped with Tata Motors ‘CONNECTNEXT Infotainment system’, the HEXA has an ergonomically placed 5″ touch screen exclusively designed by Harman, with 10 JBL branded speakers, featuring voice recognition and smart phone integration. The ConnectNext App suite includes, NAVIMAPS App, Juke-Car App, Tata Smart Remote App and Tata Smart Manual App

Present at the launch, Pratap Bose, Head of Design, Tata Motors, said,

The HEXA takes our IMPACT design philosophy to the next level. At Tata Motors our new offerings are designed to stand out from the crowd and the Tata HEXA with its muscular and stylish appeal, represents contemporary luxury, perfectly exemplifying our new IMPACT design philosophy of making the First Impressions last over time. The HEXA represents TMLs intense design focus and the next steps in our transformation journey. We are confident that the HEXA’s strong and distinct character will make it stand out in this highly popular but immensely competitive SUV segment.

Also check: Tata Hexa Colors

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