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Home Cars Tata

Tata Motors Launches New TVC “Desh Ke Truck”

Tata Motors, India’s leading automotive company has introduced a brand new TVC “Desh Ke Truck”. The company has shown strong support towards home-grown sports of the country like Kabaddi and Wrestling

Chethan Thimmappa by Chethan Thimmappa
November 26, 2018
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Continuing from its association and strong support towards home –grown sports of the country like Kabaddi and Wrestling, Tata Motors, India’s leading automotive company has introduced its brand new TVC “DeshKeTruck”. The film establishes Tata Motors’ range of commercial vehicles as an integral part of a sportsperson’s quest for excellence, helping them hone their skills to pursue success. The vehicles also double up as a symbol of perfection, inspiring every athlete to push their boundaries akin to these commercial vehicles that are unstoppable in the wake of challenges. The film ‘Desh Ke Truck’ has been conceptualized by Rediffusion and executed by Old School Films.

The TVC features players such as Sushil Kumar, Bajrang Punia, Sakshi Malik, Rishank Devadiga, Monu Goyat etc. among others, from WFI and PKL. It will be promoted during the ongoing Pro Kabaddi League matches, further cascading on to the social media handles with the following hashtags – #DeshKeKhiladi #DeshKeTruck #PKL #WFI. URL to the TVC – Tata Motors Desh Ke Truck TVC

Speaking on the TVC, Mr. UT Ramprasad, Head – Marketing and Brand Communications, Commercial Vehicle Business Unit, Tata Motors said,

Tata Motors is the archetype trucking champion of India. In essence – the ‘DeshKeTruck’ positioning embodies our vehicles and the movement of the Indian economy at large. Tata Motors Commercial Vehicle’s association with Kabaddi & Wrestling is our acknowledgment of the undeniable and unstoppable ‘Sportification’ of India through these homegrown sports.

Mr. Pramod Sharma – Executive Creative Director, Rediffusion said,

Tata Commercial Vehicles are the lifeline of India. Be it goods, Ganesha idols or sports felicitation processions, the Tata vehicles carry emotions with them, making them the heartbeat of the country. Our idea stemmed from this insight, executed nicely by Old School Films.

Watch Tata Motors TVC Desh Ke Truck

Tata Motors is at the forefront, promoting Wrestling and Kabaddi in the country through their recent associations with Wrestling Federation of India (WFI) and Pro Kabaddi League (PKL). In some of the biggest non-cricket partnerships of the country, Tata Motors takes pride in extending its support beyond a simple commercial engagement by promoting the sport, encouraging and developing rising sporting talents, enabling them to achieve their aspirations.

You can add more to this story by commenting below.

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Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

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