Tata Motors, India’s leading automotive manufacturer, today launched its exclusive Onam offers campaign for the state of Kerala. Valid from July 25 to September 30, 2025, the company is offering special benefits of up to ₹2,00,000 on its Passenger and Electric vehicles. As part of Onam bookings, Tata Motors is also providing priority deliveries to its customers.
Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., commented on the campaign. He said,
“Kerala has always been a vital market for Tata Motors and holds special significance for the Tata Group. Onam is the most important festival for our customers here, and we are committed to making this celebration even more meaningful.” He added, “This year’s festive campaign is designed to enhance the overall buying experience with attractive cash offers, easy financing options, and priority deliveries-ensuring a delightful journey for our customers.”
Exciting Offers and Flexible Finance Schemes for Onam
Tata Motors has introduced flexible and value-rich financial plans in partnership with leading institutions. Customers can now avail of Balloon Schemes, which enable low initial EMIs for easier upgrades. Step-Up Schemes provide progressive EMIs tuned to income raises for ease of payment. A Low EMI Scheme offers just ₹100 per lakh EMI for the first three months. Moreover, EV customers can also get a 6-month financing option for accessories, extended warranty, AMC, and servicing, making EV ownership even more accessible.
Here are the model-wise festive benefits, with total discounts of up to:
Onam Campaign: Model-Wise Benefits
| ICE (Internal Combustion Engine) | Total Discount Up to (INR) | EV (Electric Vehicle) | Total Discount Up to (INR) |
| Tiago | 60,000 | Tiago.ev | 1,00,000 |
| Tigor | 60,000 | Punch.ev | 85,000 |
| Altroz | 1,00,000 | Nexon.ev | 1,00,000 |
| Punch | 65,000 | Curvv.ev | 2,00,000 |
| Nexon | 60,000 | Harrier.ev | 1,00,000 |
| Curvv | 40,000 | ||
| Harrier | 75,000 | ||
| Safari | 75,000 |
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A Campaign Rooted in Culture and Community
To celebrate the festivities across the state, the company launched a new regional campaign, “Kerala Comes Together With Tata Motors.” Deeply rooted in local sentiment, the campaign thoughtfully portrays the meaningful moments that culminate in the Onam festivities. The iconic Malayalam track “Nada Nada” by Avial is central to this narrative, as its uplifting melody and message resonate with the spirit of Onam. The campaign film showcases relatable moments leading up to Onam, where a Tata car becomes an enabler of celebration and togetherness, from a rush of errands to an airport pickup. With this campaign, Tata Motors seeks to go beyond promotions and become a part of Kerala’s collective festive memory.
Enhanced Service Network and Support in Kerala
In line with its commitment to a seamless ownership experience, Tata Motors has expanded its service network across Kerala. The company now boasts 622 passenger vehicle bays in 83 workshops across 62 cities. This ensures that customers can access an upgraded and modern workshop within 30 minutes of drive time. To further support EV adoption, Tata Motors has also set up a dedicated EV battery repair center in Kochi and 5 Tata.ev stores. A digitally-enabled Roadside Assistance program ensures real-time tracking and industry-best on-site repair capabilities with a 60-minute response time in cities and 90 minutes on highways.
Frequently Asked Questions (FAQs)
Q1: What is the name of Tata Motors’ new campaign for Onam in Kerala? A: Tata Motors’ new campaign for Onam in Kerala is called “Kerala Comes Together With Tata Motors.”
Q2: What is the maximum benefit offered under the Onam campaign? A: The maximum benefit offered under the Onam campaign is up to ₹2,00,000 on Electric Vehicles and up to ₹1,00,000 on Internal Combustion Engine (ICE) vehicles.
Q3: What are some of the finance schemes available for customers under this campaign? A: Customers can avail of Balloon Schemes, Step-Up Schemes, and a Low EMI Scheme offering ₹100 per lakh EMI for the first three months.
Q4: What special offers are available for EV customers? A: EV customers can avail of a 6-month financing option for accessories, extended warranty, AMC, and servicing.
Q5: What is the duration of the Onam campaign? A: The Onam campaign is valid from July 25 to September 30, 2025.
Q6: What is the size of Tata Motors’ service network in Kerala? A: Tata Motors has scaled up its service footprint across Kerala with 622 passenger vehicle bays in 83 workshops across 62 cities.
Q7: Which EV model has the highest discount under the campaign? A: The Curvv.ev has the highest discount, with a total benefit of up to ₹2,00,000.
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