Post a 100% smooth transition to BS6 Manufacturing facility, TKM sold a total of 10352 units of BSVI vehicles to its dealers (wholesales) in the month of February 2020. The company exported 1004 units of the Etios series this month thus clocking a total of 11356 units. Toyota Kirloskar Motor had sold a total of 11760 units in the domestic market in the month of February 2019. The company exported 737 units of the Etios series in February last year thus clocking a total of 12,497 units.
| February | 2020 | 2019 | Month on month De-Growth |
| Domestic | 10352 | 11760 | – 11.9 % |
| Exports | 1004 | 737 | |
| Total | 11356 | 12497 | – 9.1 % |
Commenting on the monthly sales, Mr. Naveen Soni, Senior Vice President, Sales and Service, Toyota Kirloskar Motor said,
“We are happy that we have smoothly transitioned to BS VI manufacturing facility and started delivering BS VI vehicles to our customers before the stipulated deadline of April 2020. A total of 31853 units of BS VI vehicles have been dispatched to our dealerships till date. In order to also make the transition smoother for our valued customers we have offered introductory pricing so as to not pass on the full increase of BS VI product price at one go. Thanks to the positive acceptance from customers and the confidence they have on our products.
“The BS VI petrol Yaris has seen a good acceptance from customers, demand has improved especially with the introduction of the enhanced value for money variant ‘The Happening’ New Yaris”. Yaris has witnessed positive retail momentum this month, January – February 2020 cumulative sales of the versatile sedan grew by 83% as compared to same period last year. Glanza continues to win hearts of First Time Toyota Buyers across India and we have sold close to 23000 units since its launch. Our flagship brands, Innova Crysta and Fortuner also continue to do well, we have one month equivalent pending orders for BS VI versions. As we prepare to meet the evolving market sentiments, our efforts are to ramp up production by adjusting our tact time to improve deliveries.”
“TKM launched the illustrious Toyota Vellfire, the new luxurious self-charging hybrid electric vehicle in India this month. The product has received good response and the strong demand in the Indian market. We are quite delighted with the reception that Toyota Vellfire has got even before its launch. Infact, we are already sold out for first three months shipment until April 2020.
In order to smoothen the transition, we introduced the BS Innova Crysta in January 2020 at an introductory offer, we have chosen not to pass on the full impact of an increase in cost to the consumers at the launch. We had to take a difficult decision, that we will not transfer [the price] in one go, we will have a stage wise implementation. Having said that, in the long run, we would be forced to increase our prices in the midterm. Accordingly, while the consumer acceptance of BS VI so far has been positive, the challenge in the upcoming months is to see how the customers will accept the full increased pricing once the introductory offer is phased out.”
Highlights
- Versatile sedan Yaris January – February 2020 cumulative sales registers a growth of 83% over January- February 2019.
- TKM’s domestic wholesales in February registered highest growth of 78% in the industry over January 2020
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