Toyota Kirloskar Motor (TKM) today announced that the company sold a total of 130,768 units from January to December in 2021, thereby registering 72% growth in domestic wholesales when compared to annual wholesales in 2020. TKM also registered a 45% growth in domestic sales in the month of December 2021 when compared to sales in the corresponding month in 2020. For reference, the company had sold a total of 76,111 units in domestic wholesales in CY 2020 and 7487 units in December 2020.
Commenting on the sales performance, Mr. V. Wiseline Sigamani, Associate General Manager(AGM), Sales and Strategic Marketing, TKM said,
“We began the year with a fresh start and renewed hopes of recovery. However, the new fiscal brought in the devastating second wave, overcoming which, took great resilience of not only businesses but even the society at large. The latter half of the year saw demand picking up and the same can be attributed to factors aiding pent up demand initially, and further fueled by demand due to festive season. Currently the surge in demand though, is sustaining on its own.
In TKM too, at present we are witnessing demand trends gravitating back to pre-Covid times and the same is reiterated by the fact that in the month of December we have registered the highest customer orders for the entire year. The same has been contributed by all the models across our portfolio. Looking at model wise growth of our product line-up for the year, the Crysta and the Fortuner continue to dominate their respective segments and more so after we launched the Legender, which has received a tremendous response from our customers. Within such a short span of time, the Legender has carved a place for itself and has become the flagship model in this segment. The product refreshments in the IMV models have undoubtedly helped us retain huge customer interests and orders. The Toyota Glanza and the Urban Cruiser have been a runaway success too, witnessing sustained sales as they generate tremendous interest in their respective segments & contributing to a new set of younger consumers. The Camry Hybrid which has been enjoying huge customer orders, has also created a niche for itself being the first and only locally manufactured strong self-charging hybrid electric vehicle in India.
The Toyota Vellfire that defines sustainable luxury & indulgence for Indian customers, has also marked its presence in the Indian market and is doing extremely well. Premium offerings like the Vellfire enjoying such an overwhelming response only goes to show the trust and faith that customers have in a global brand like Toyota. In fact, it is the same trust and acceptance of our customers that has enabled us to surpass our annual wholesales this year, when compared to the annual sales in the years 2019 & 2020. Looking forward in 2022, our aim is to expand our footprints with special focus on Tier 2 & 3 markets. Growth for TKM is not just defined in terms of sales numbers but with an enhanced product portfolio, we hope we will be able to cater to more segments as well as newer markets in 2022 and beyond, helping us achieve our ultimate goal of delivering “Mass Happiness to All”,
he concluded.
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