Triumph Motorcycles, with its 120 years of motorcycling heritage, has announced a significant price drop on its flagship Speed 400 and Speed T4 models. This unexpected move comes even as the Goods and Services Tax (GST) on motorcycles above 350 cc has risen sharply to 40%.
Triumph, in partnership with Bajaj Auto Ltd., has chosen to absorb the entire increased tax burden, adding to the festive celebrations of customers in India. This decision reinforces a customer-first approach and ensures that two of the most accessible premium motorcycles remain financially within reach for enthusiasts.
Unmatched Value: New Festive Pricing for Speed 400 and Speed T4
The price revision ensures that the Speed range continues to deliver unmatched value, despite the higher40% GST. The maximum price slash across the two models is up to ₹16,797.
| Model | Previous Ex-showroom Price | New Ex-showroom Price | Price Slash (₹) | |
| Triumph Speed 400 | ₹2,50,551 | ₹2,33,754 | ₹16,797 (calculated) | |
| Triumph Speed T4 | ₹2,06,738 | ₹1,92,539 | ₹14,199 (calculated) |
Manik Nangia, President, Probiking, Bajaj Auto Ltd., noted that the price slash is a clear reflection of the customer trust and aspiration associated with Triumph, and the partnership is confident of sustaining the sales momentum going forward.
Performance, Heritage, and Market Momentum
The Speed range has been the fastest-growing line in Triumph’s India portfolio, with monthly volumes nearly doubling since FY23-24.
- Brand Commitment: This decision underscores Triumph’s long-term vision of ushering in a new class of premium motorcycles in India that combine iconic design and modern engineering.
- Bajaj Context: This customer-first approach aligns with Bajaj Auto’s strategy, which also saw the company absorb the GST increase on its own flagship models, the Pulsar NS400 and Dominar 400.
Why Buy Now? The Customer-First Advantage
The decision to slash prices despite the industry-wide tax challenge is a direct benefit to the customer, ensuring the Speed range remains competitively positioned in the premium segment. This move is designed to make the Triumph experience more accessible than ever.
Frequently Asked Questions (FAQs)
- What is the new ex-showroom price for the Triumph Speed 400? The new ex-showroom price for the Speed 400 is ₹2,33,754.
- Why did Triumph reduce prices despite the GST increase on 350+cc motorcycles? Triumph and Bajaj Auto chose to absorb the increased 40% GST burden to ensure riders are not burdened with higher ownership costs and to reinforce a customer-first approach.
- What is the maximum price slash available across the Triumph Speed range? The price slash is up to ₹16,797.
- What is the new ex-showroom price for the Triumph Speed T4? The new ex-showroom price for the Speed T4 is ₹1,92,539.
- How much did the monthly sales volumes of the Speed range grow since FY23-24? The Speed range’s monthly volumes have nearly doubled since FY23-24.
- Who is Triumph’s partner in India? Triumph is partnered with Bajaj Auto Ltd in India
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