TVS Announces ‘TVS Paddock’ Premium Dealership Network
TVS has announced the launch of a new premium dealership line called TVS Paddock. Set to open in the second quarter of FY27, specifically between July and September 2026, this new retail format will be dedicated to the brand’s current and future premium motorcycle range.
Strategic Retail Expansion
Designed in collaboration with Checkland Kindleysides, a London-based boutique retail design agency, the new showrooms focus strictly on premium customer experiences. The TVS Paddock initiative is structured to better cater to premium motorcycle buyers while simultaneously reducing the operational strain on the company’s regular dealerships.
Comprehensive Services and Customization
The TVS Paddock showrooms will function as full-service hubs, providing sales, expert consultation, specialized service facilities, and community engagement for premium motorcycle customers. The network will cover everything from vehicle sales and maintenance to brand merchandise and motorcycle accessories.
A significant addition to these dealerships is the inclusion of dedicated customisation zones. Customers seeking to personalize their motorcycles with the brand’s Built-to-Order kits will have access to dedicated consultations from in-house experts.
Supported Motorcycle Models
The new network will handle the after-sales and retail needs for high-end models, making it easier for customers purchasing the Apache RR 310, RTR 310, and the Apache RTX 300. Additionally, upcoming premium motorcycles, such as the TVS Apache RR 450, will likely be sold through these specialized outlets in the future.
Key Takeaways
- Launch Timeline: Operations will commence in Q2 FY27, falling between July and September 2026.
- Retail Focus: Designed by Checkland Kindleysides to prioritize a premium customer interaction.
- Exclusive Features: Will feature specialized service centers, customisation zones for Built-to-Order kits, and targeted merchandise retail.
Frequently Asked Questions
What is the launch timeline for the TVS Paddock dealerships? The TVS Paddock showrooms are scheduled to launch in the second quarter of FY27, specifically between July and September 2026.
Which motorcycle models will be available at TVS Paddock? These dedicated showrooms will cater to TVS’s premium line, including models like the Apache RR 310, RTR 310, and Apache RTX 300. Future premium models, such as the upcoming Apache RR 450, are also expected to be sold via this network.
What unique services will the TVS Paddock network provide? TVS Paddock will offer sales, specialized servicing, community engagement, and expert consultations. Furthermore, the showrooms will feature dedicated customisation zones for Built-to-Order kits, alongside brand merchandise and accessories.
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