Volkswagen India introduces its comprehensive #VWellnessIndia program across all touchpoints, guided by its commitment towards safety and security of all its stakeholders. Through the program, Volkswagen India aims to provide and maintain health, hygiene and sanitization standards across its facilities. It is aimed to ensure employee safety and re-build customer confidence and provide peace of mind when a customer decides to visit a Volkswagen dealership or service workshop.
As a responsible corporate, Volkswagen has created a comprehensive guideline document that will act as a prescribed manual to undertake safety measures across the network facilities. The measures include hygiene practices, timely sanitization of the facility and vehicles, thermal scanning, safe distancing, wearing of masks and gloves, placement and usage of hand sanitizers. Virtual trainings have been undertaken across the network including the sales, service and administration teams.
The network facilities are also being encouraged to wear protective gear and perform contactless greetings while welcoming customers. The brand is providing hand gloves and masks across the 137 sales and 116 service touchpoints. In addition, all sanitized and disinfected touchpoints will be branded by Volkswagen’s ‘Safe & Sanitized’ logo depicting adherence of the hygiene practice. Digital brochures, remote test drives experiences, pick-up and drop services are also being recommended during customer interactions.
For customers who prefer interacting remotely, the brand has developed its digital infrastructure to enable a seamless sales and service buying experience. It is further supported by contactless services, doorstep delivery and virtual engagement possibilities.
Commenting on the initiative undertaken, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said,
“At Volkswagen, safety is in our DNA, which isn’t limited to our vehicles but also extends to human well-being. The #VWellnessIndia program provides our network extensive details on sanitization and contactless measures that need to be implemented for business continuity. We aim to offer our customers complete peace of mind and a hassle free experience while visiting a Volkswagen sales and service facility.”
