Volvo Car India flagged off an all women drive today under the Equal Vehicles for All (EVA) initiative to promote gender equality. The rich data of over 4 decades of 40,000 investigations involving car crashes has now been provided to the world free. The EVA Initiative centres around safety for all and not just safety developed by testing the traditional Male Crash Test Dummies.
Women have a different anatomy and hence different effects in crashes. Volvo claims their cars are tested with Female Crash Test Dummies as well delivering safety for all. The seats are ergonomically designed with WHIPS to reduce the whiplash risk for male and females by half. The Side Impact Protection System (SIPS) relies on an intelligent structure to boost overall safety. In fact, SIPS, together with the side-impact airbag, reduces severe chest injuries by more than 50% for all passengers
The gender equality does not stop just at product development, it is an integral part of our corporate mission and culture. Volvo Cars is aiming at one-third of all leadership positions by 2025 to be females and has a healthy 23% women workforce.
Mr. Sudeep Narayan, Corporate Communications Director Volvo Car India said
We are very proud of our campaign to generate awareness about gender equality is something very close to our brand and the corporate mission to have atleast one-third women in all leading positions globally by 2025. We have a healthy 23% ratio of women globally and in India. Our global EVA Initiative involves creating a Female Crash Test Dummy, there by delivering safety for all
Volvo Car India is a Swedish luxury car company Volvo established its presence in India in 2007 and has since then worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in Ahmedabad, Bengaluru, Chandigarh, Chennai Coimbatore, Delhi NCR South Delhi, West Delhi, Gurgaon & Noida, Hyderabad, Indore, Jaipur, Kochi, Kozhikode, Kolkata, Lucknow, Ludhiana, Mumbai, Pune, Raipur, Surat, Vishakhapatnam and Vijayawada.
Building the safety features within the car is important, more than that a good car company should make sure they provide basic knowledge/train their customers (especially female customers) on handling the break-down situations while driving. An understanding of working/technicalities of a car can help customers to fix and tackle minor glitches during their journey
said Padma, a participant of Volvo car drive organized for women in Bengaluru.
Volvo #StandForSafety Video, Bangalore
VENUE: Martial Motors, Race course road, Bengaluru
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