GaadiKey
  • Bikes
    • Hero
    • Honda
    • TVS
    • Bajaj
    • Suzuki
    • Royal Enfield
    • Yamaha
    • Ather
    • KTM
    • Aprilia
    • Vespa
    • Harley Davidson
    • BMW
    • Kawasaki
    • Ducati
    • Yezdi
    • Ampere
  • Cars
    • Maruti Suzuki
    • Tata
    • Hyundai
    • Mahindra
    • Toyota
    • Kia
    • Honda
    • MG
    • Renault
    • Volkswagen
    • Nissan
    • Skoda
    • Citroen
    • Jeep
    • Audi
    • BMW
    • Mercedes-Benz
    • Lexus
    • Volvo
    • Isuzu
    • BYD
  • Bike Reviews
  • Car Reviews
  • Photos
  • Contact
  • Best Bikes 2025
    • Best Motorcycles 2025
    • 2025 Hero Splendor+ XTEC 2.0
    • 2025 Royal Enfield Classic 350
    • 2025 Hunter 350
    • 2025 Royal Enfield Scram 440
    • 2025 Royal Enfield Classic 650
    • Best Scooters 2025
    • 2025 Honda Activa 6G
    • 2025 TVS Jupiter
    • 2025 Suzuki Access
    • Best Electric Scooters 2025
    • 2025 Suzuki e-Access
    • 2025 Honda Activa e:
    • 2025 Honda QC1
  • Best Cars 2025
    • 2025 Tata Curvv EV
No Result
View All Result
GaadiKey
No Result
View All Result
Home Bikes

Yamaha crosses milestone of 200 Blue Square showrooms across India

India Yamaha Motor (IYM) Pvt. Ltd. today announced the achievement of yet another significant milestone of setting up 200 Blue Square showrooms across India.

Preetham Gowda by Preetham Gowda
June 15, 2023
in Bikes, Yamaha
0
25
VIEWS
Share on WhatsappShare on FacebookShare on Twitter

India Yamaha Motor (IYM) Pvt. Ltd. today announced the achievement of yet another significant milestone of setting up 200 Blue Square showrooms across India. This announcement aligns perfectly with the company’s unwavering dedication to create a comprehensive 3S network unified under the Yamaha Blue theme, while also fortifying the company’s presence in the Indian market.

Introduced in 2018, ‘The Call of the Blue‘ brand campaign, struck a chord with the Yamaha customers across the nation. Building upon this campaign’s success, Yamaha introduced the concept of Blue Square outlets in 2019, serving as a prominent platform to showcase Yamaha’s premium positioning and product range.

The essence of Yamaha’s Blue Square outlet goes beyond being a mere retail space. It stands as a comprehensive solution, catering to every biking need of our valued customers. These showrooms are meticulously designed to facilitate a deep connection with Yamaha’s Racing DNA, allowing customers to experience a profound sense of pride associated with a distinguished brand. Furthermore, they serve as a thriving hub for customers to engage with the exclusive Blue Streaks rider community, fostering interactions and exhilarating rides with like-minded individuals who share the same passion for Yamaha.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said,

“I am truly delighted to share that Yamaha, under its ‘The Call of the Blue’ brand campaign, has achieved a remarkable feat in India. We have successfully inaugurated 200 Blue Square outlets, which embody Yamaha’s commitment to providing unparalleled customer satisfaction and an extraordinary ownership experience while serving as a powerful testament to Yamaha’s rich racing legacy, deeply rooted in its DNA.  Our ambition is to further expand the Blue Square outlets, ensuring that every Yamaha customer receives the exceptional experience they truly deserve from a world-renowned brand like Yamaha. By end of 2023, we plan to increase the count of these exclusive outlets to 300.”

While Yamaha’s maxi-sports AEROX 155 scooter is exclusively sold through Blue Square, these premium outlets also showcase the updated 2023 motorcycle line-up equipped with Traction Control System (TCS) which includes YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc) which are based on Yamaha’s true hybrid technology and have higher fuel efficiency. The exclusive Blue Square outlets by Yamaha are present across India. In future, the company also plans to introduce its global product range including the larger displacement bikes through these premium Blue Square outlets.

Highlights

  • ~ Launched under ‘The Call of The Blue’ Campaign, Blue Square Outlets Deliver an Elevated Experience to Customers~
  • ~ Every Blue Square Outlet Showcases Yamaha’s Exclusive Range of Premium Two-wheelers, Apparels & Accessories ~

You can add more to this story by commenting below.

RECOMMENDED FOR YOU:

  1.   Yamaha Opens 2 New Blue Square Outlets in Delhi
  2.   2023 Yamaha Aerox 155 gets Traction Control System – Priced at Rs 1.43 lakhs
  3.   Yamaha opens 3 New “Blue Square” Outlets in Hyderabad
  4.   Yamaha India’s “The Call of the Blue” Weekend Event at Indore
Preetham Gowda

Preetham Gowda

I take care of regular automotive updates in India. Be it cars, motorcycles and anything interesting in automobile industry - I will be the first taker. If you need any help please feel to reach me on pr@gaadikey.com

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent News

Citroen C3 Sport Edition

Citroen C3 Sport Edition Launched – 110PS Turbo, 6-Speed AT & More

June 16, 2025
Skoda Kylaq 2025

Skoda India 2025 Growth Plan: Network Expansion and New Launches

June 13, 2025
Jeep Grand Cherokee 2025 Signature Edition

2025 Jeep Grand Cherokee Signature Edition Debuts in India

June 12, 2025
2025 Maruti Dzire Review: The Best Got More Better (Alluring Blue)

Maruti Dzire becomes India’s 1st 5-Star Bharat NCAP-Rated Sedan

June 12, 2025
MG Windsor Red Color Photo

MG Windsor records 27,000 Sales in 8 Months

June 11, 2025
Suzuki e-Access Logo. Suzuki Pearl Jade Green

How Suzuki e-ACCESS is Redefining Electric Two-Wheeler Reliability in India

June 11, 2025

Search this Website

No Result
View All Result

About

GaadiKey

GaadiKey blog is a one stop portal for all the latest in the automobile industry. We are a bunch of people who are passionate about bikes and cars. We share the experience, reviews and stuff connected to Gaadis.

Contact

  • Contact us

Best Cars in 2025

  • 2025 Toyota Hyryder
  • 2025 Grand Vitara
  • 2025 Maruti Fronx
  • 2025 Maruti WagonR
  • 2025 Tata Punch
  • 2025 Mahindra XUV 3XO
  • 2025 Hyundai Creta
  • 2025 Toyota Taisor
  • 2025 Tata Curvv EV

Best Bikes in 2025

  • 2025 Royal Enfield Classic 350
  • 2025 Hunter 350
  • 2025 Royal Enfield Scram 440
  • 2025 Royal Enfield Classic 650
  • 2025 Hero Splendor+ XTEC 2.0
  • 2025 Honda Activa 6G
  • 2025 TVS Jupiter
  • 2025 Suzuki Access
  • 2025 Suzuki e-Access
  • 2025 Honda Activa e:
  • 2025 Honda QC1

© 2025 GaadiKey - Prime GaadiKey.

No Result
View All Result
  • Bikes
    • Hero
    • Honda
    • TVS
    • Bajaj
    • Suzuki
    • Royal Enfield
    • Yamaha
    • Ather
    • KTM
    • Aprilia
    • Vespa
    • Harley Davidson
    • BMW
    • Kawasaki
    • Ducati
    • Yezdi
    • Ampere
  • Cars
    • Maruti Suzuki
    • Tata
    • Hyundai
    • Mahindra
    • Toyota
    • Kia
    • Honda
    • MG
    • Renault
    • Volkswagen
    • Nissan
    • Skoda
    • Citroen
    • Jeep
    • Audi
    • BMW
    • Mercedes-Benz
    • Lexus
    • Volvo
    • Isuzu
    • BYD
  • Bike Reviews
  • Car Reviews
  • Photos
  • Contact
  • Best Bikes 2025
    • Best Motorcycles 2025
    • 2025 Hero Splendor+ XTEC 2.0
    • 2025 Royal Enfield Classic 350
    • 2025 Hunter 350
    • 2025 Royal Enfield Scram 440
    • 2025 Royal Enfield Classic 650
    • Best Scooters 2025
    • 2025 Honda Activa 6G
    • 2025 TVS Jupiter
    • 2025 Suzuki Access
    • Best Electric Scooters 2025
    • 2025 Suzuki e-Access
    • 2025 Honda Activa e:
    • 2025 Honda QC1
  • Best Cars 2025
    • 2025 Tata Curvv EV

© 2025 GaadiKey - Prime GaadiKey.