India Yamaha Motor (IYM) Pvt. Ltd. has today announced the accessory campaign for its latest motorcycle MT-15 (155 cc) in India. The announcement comes in the backdrop of the company’s vision to promote the MT riding culture in India along with the sales and marketing of the new MT-15 (155 cc) that could match with the global aspiration of MT motorcyclists by resonating the riding character and personality.
Yamaha has introduced its all new motorcycle vertical MT series in India this year with the launch of its premium motorcycle MT-15 (155 cc) that is defined by its ‘torquey’ and agile handling characteristics along with the presence of latest technologies outlining the ‘brutal character of the MT’.
Yamaha as a part of the brand’s DNA to offer exciting, stylish and sporty products and experiences has further decided to rejig the excitement by introducing an accessory campaign with the MT-15 (155 cc). All existing buyers of the new MT-15 (155 cc) will be contacted by the Authorized Dealers of India Yamaha Motor to facilitate the selection and delivery of complimentary MT branded riding jacket or a helmet along with offering the same to all future buyers at no additional expenses. The campaign will remain active for a limited period of time.
As a brand known to create “kando”, that is offering intense excitement and deep satisfaction, Yamaha has already orchestrated the procedures to connect to existing buyers of the new MT-15 (155 cc) in order to facilitate the selection and delivery of the complimentary ride accessory and the same is also functional at all Yamaha dealerships offering the new MT-15 (155 cc) for future buyers.
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