India Yamaha Motor (IYM) Pvt. Ltd. today announced the opening of 2 new ‘Blue Square’ outlets in Delhi-NCR. The announcement comes in line with Yamaha’s commitment to strengthen its premium retail footprint in the Indian market, to ensure that every customer gets to experience an elevated buying and ownership experience. In 2022, Yamaha has successfully set up 161 Blue Square outlets across India.
These state-of-the-art Blue Square showrooms embed Yamaha’s racing DNA of excitement, style & sportiness, and are launched under the banner of ‘Oswal Auto’ on GT Karnal Road, Azadpur, Delhi (1320 sq.ft), and ‘Siddharth Auto’ on Sohna Road, Gurgaon (1425 sq.ft). Both these showrooms are designed to offer end-to-end sales, service, and spares support.
Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said,
“As a part of ‘The Call of the Blue’ brand campaign, we are elated to announce the launch of two new Yamaha Blue Square showrooms in Delhi-NCR. Northern India is extremely important market for us and with these premium outlets, we aim to offer and exclusive and a very personalized buying experience to our customers. For every customer who steps into a Blue Square showroom, our aim is to offer a sense of belonging to Yamaha’s rich heritage in global motorsports, while they interact with the brand, get acquainted with the product & official accessories, and get to experience the exciting world of the Yamaha.”
The Blue Square showrooms aims to provide the customers a gateway into the world of Yamaha Racing, and every section in the premium outlet is designed to induce a sense of pride, of being associated with a global brand with strong roots in international motorsports. This has allowed the brand to form an instant connect with its customers, as ‘Blue’ is a representation of the Yamaha’s proud racing legacy and ‘Square’ symbolizes a platform created for customers to connect with the brand’s philosophy of offering ‘Exciting, sporty and stylish’ range of products and to also serve as a platform for the Blue Streaks rider community, allowing customers to ride and engage with other Yamaha riders.
Apart from the maxi-sports AEROX 155 scooter that is exclusively sold through Blue Square showrooms, the premium outlets showcase the latest versions of YZF-R15 (155cc), YZF-R15S (155cc), MT-15 (155cc), FZ 25 (249cc), FZ-S FI (149cc), FZ-FI (149cc), FZ-X (149cc) and scooters like Fascino 125 FI Hybrid (125cc), and RayZR 125 FI Hybrid (125cc).
With the newly launched outlet in Delhi & Gurgaon, Yamaha has now 4 Blue Square outlets in the Delhi -NCR region. In addition to it, Yamaha has its ‘Blue Square’ showrooms in Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Madhya Pradesh, Kerala, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar and other North-Eastern States.
- Launched Under ‘The Call of the Blue’ Campaign, the Premium Outlets are designed to offer an engaging customer experience
- The Blue Square outlets will showcase Yamaha’s entire range of two-wheelers, apparels & accessories
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