The Royal Enfield Classic has forever remained a motorcycle with impeccable pedigree, timeless elegance, old-world charm and distinct and unshakable character. ‘Trending since 1950’, the Classic has represented the culture of classic automotive design, aesthetics and engineering, and the very essence of Royal Enfield’s DNA. It is only befitting therefore that the Classic remains infallible and true to its character; which is why, the Royal Enfield 2024 Classic 350 continues to ‘Stay True’ in form and character, and continues to remain among the ‘defenders of elegance and classicism’.
The most loved motorcycle from Royal Enfield, the Classic 350, is now presented in a 2024 edition that will be available in seven beautiful, dazzling colourways inspired by its past, present and future, with new enhanced features that makes the Classic 350 the perfect fusion of tradition and modernity. With this showcase, Royal Enfield ushers in the Year and the Decade of the Classic that will feature exciting updates, collaborations, and initiatives throughout the year including a bespoke customization service called the Royal Enfield Factory Custom.
Reminiscing about the Classic 350, Siddhartha Lal, Managing Director & CEO – Eicher Motors Ltd., said
“The Classic 350 is a motorcycle that represents classic automotive design and engineering, but more than that, it represents the very essence of who we are and what we stand for. It has remained true to its purpose and character, and for us, it has remained the purest expression of elegance, craftsmanship, ever-lasting beauty and of our pure motorcycling philosophy; which is why we work hard to ensure that its essence remains unchanged. The 2024 Classic is a proud part of the movement that celebrates classicism and is a strong reminder that some things are meant to stay the same; forever honouring the past while riding gracefully into the future.”
Speaking about the 2024 Classic 350, B Govindarajan, CEO, Royal Enfield, said,
“The Classic is our true-north and keeps us real and rooted in our mission and philosophy of pure motorcycling. From being the most-loved motorcycle, to being a blank canvas for inspirations and customization, and from fueling millions of overland journeys, to fueling Royal Enfield’s success, the Classic has practically created the middleweight category in India. As we evolve the Classic with this new 2024 edition, we’ve stayed true to its originality and essence. With this showcase, we also kickstart the Year and the Decade of the Classic with unique collaborations and services, all aimed at furthering our commitment to elegant aesthetics, and high-quality engineering.”
The 2024 Royal Enfield Classic 350 will seamlessly carry forward the Classic’s signature upright riding posture and stance, that is both commanding and comfortable. The motorcycle gets efficient feature upgrades with LED headlamps, LED pilot lamp, gear position indicator on cluster and type C USB charging point. But the real beauty lies in its dazzling and stunning colourways that elevate the Classic’s aesthetic appeal to the next level. From capturing elegance and regality, to reflecting the brand’s roots and inspirations, to bringing back some of the most loved hues, the 2024 Classic is being showcased in seven colourways, across five new variants – Heritage, Heritage Premium, Signals, Dark and Emerald.
The Heritage Series comes in two colourways – Madras Red and Jodhpur Blue – that reflect the brand’s cultural inspirations and are stunningly detailed with metallic flakes and gold pinstripes. The Medallion Bronze under Heritage Premium has a rich play of dual colours in warm tones and finish, that echoes the timeless characteristics of the Classic.
The Signals series in Commando Sand brings forth two sides of the spectrum together. While the camouflage pays homage to Royal Enfield’s history with the armed forces, the overall design with a hint of blue elements brings a modern twist to it. Dark Series features the Gun Grey, which is a dual tone scheme of grey and black with a prominent copper highlight and Stealth Black, which is a black on black scheme, both are offered with Tripper pod as standard fitment along with adjustable lever and LED trafficators.
The Emerald is the most striking colourway that embodies the beauty and grandeur of British motorcycles from the 1950’s. It is a regal green in stunning contrast to the gleaming chrome with copper pinstripe. Apart from the Dark series, Emerald also comes with a Tripper pod as standard fermenting with adjustable lever and LED trafficators.
As part of the Year of the Classic, Royal Enfield will be introducing programmes and services that offer customers new flavours and expressions of the Classic. The most definitive embodiment of this vision will be expressed in the form of the Royal Enfield Factory Custom programme – a bespoke motorcycle personalisation and design studio service that will help customers bring their very own unique design vision to life. To be launched in September as an exclusive limited slot service each month, the Factory Custom programme is a first-of-its-kind programme in the industry that will empower customers to collaborate and co-create directly with Royal Enfield’s team of renowned designers to materialise a singular imagination of their very own one-of-its kind custom-made Classic. With a plethora of colour, trim & graphic options on offer, each Factory Custom motorcycle will be as rare and distinctive as its creator’s DNA and comes with the added benefit of a full manufacturer warranty along with a wide choice of Genuine Motorcycle Accessories.
Royal Enfield has also introduced a unique collaboration with Nappa Dori – a brand renowned for seamlessly blending Indian heritage and modern design sensibilities. The Royal Enfield x Nappa Dori collection is a testament to the timeless design and shared values of both brands, offering customers a distinctive blend of functionality and elegance. This collection features a thoughtfully curated and meticulously crafted range of products including helmet, duffel bags and backpacks, wallets, laptop sleeves and other lifestyle items. The collection will be available exclusively at the Royal Enfield online apparel store.
Under the banner of ‘The Year of the Classic’, Royal Enfield also plans to introduce an exciting endeavour with Design Mumbai for riders with a keen interest in art and design. Slated to host a special session on classic design by the world’s top designers, this collaboration will meld the worlds of motorcycling and design, providing a unique opportunity to explore the creative processes that shape the aesthetics and functionality of their beloved motorcycle.
The bookings and test rides of the 2024 Classic 350 across stores, will start on September 1, 2024.
Highlights
- Defender of Elegance and Automotive Tradition – With its timeless aesthetics, bespoke craftsmanship, enduring charm and unwavering character, the Classic 350 now arrives in a gleaming new 2024 avatar
- Stunning new colourways, dazzling livery, and enhanced features now adorn the Classic’s elegantly designed and perfectly proportioned frame | Shades that celebrate its regality, its roots and inspirations
- The ‘Year of the Classic’ will see Royal Enfield forging strong collaborations with people and brands to reinforce classic design sensibilities | Collab with Nappa Dori and Design Mumbai coming up now
- Bookings and test rides across dealerships to begin on September 1, 2024
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