Audi, the German luxury car manufacturer, today announced a significant expansion of its footprint in India with the inauguration of two new facilities in Dehradun, Uttarakhand. This debut marks a significant milestone for the brand, strengthening its presence in the region.
The new facilities include a new Audi Approved: plus pre-owned car showroom and a state-of-the-art service workshop. Both facilities have been established in partnership with existing dealer, Adventure Auto Car India Ltd..
Mr. Balbir Singh Dhillon, Head of Audi India, emphasized the importance of this strategic move: “The inauguration of two new facilities in Dehradun…marks a significant milestone as we make our debut in Uttarakhand”. He added that Dehradun will serve as a vital gateway to the growing luxury car market in the region.
Expanding the Certified Pre-Owned Network
The new Dehradun showroom is Audi India’s 27th Audi Approved: plus pre-owned car facility nationwide. This segment remains a cornerstone of Audi’s strategy to meet the increasing appetite for certified luxury vehicles.
Network Growth and Performance
- Network Size: The Approved: plus network has expanded substantially, growing from 7 to 27 facilities across the country over the past five years.
- Sales Performance: The pre-owned car business has demonstrated remarkable resilience, registering a growth of 5% in the period January to September 2025 compared to the same period last year.
Quality Assurance and Customer Benefits
Audi Approved: plus guarantees the highest quality pre-owned Audi vehicles through a rigorous process designed to provide customers with peace of mind:
- Inspection Standard: Every pre-owned vehicle undergoes extensive mechanical, bodywork, interior, and electrical inspections at 300+ multi-point checks.
- Vehicle History: The program provides a complete vehicle history before purchase.
- Roadside Assistance: Customers receive 24×7 Roadside Assistance (RSA) as part of the program.
- Financial Ease: Customers can also avail of easy financing and insurance benefits through the program.
Enhanced Aftersales Support and Service Excellence
The inauguration of the new service workshop not only enhances customer convenience but also reinforces the brand’s focus on maintaining global standards of service quality.
- Service Capabilities: The new facility features capabilities for periodic maintenance and general repair.
- Technology and Training: It is staffed by Audi-trained technicians and ensures the use of approved tools, repair equipment, and diagnostic technologies, delivering consistent service quality aligned with the brand’s global benchmarks.
- Commitment: The service center’s launch reaffirms Audi’s commitment to providing an unparalleled ownership experience and setting new benchmarks in customer satisfaction and service excellence.
Frequently Asked Questions (FAQs)
- What two new facilities did Audi India inaugurate in Dehradun? Audi India inaugurated a new Audi Approved: plus pre-owned car showroom and a state-of-the-art service workshop.
- What milestone does the new Dehradun showroom represent? It marks Audi India’s debut in Uttarakhand and is the 27th Audi Approved: plus showroom.
- By what percentage did the Audi Approved: plus business grow in the first nine months of 2025? The pre-owned car business grew by 5% in the period from January to September 2025.
- What quality assurance does every Audi Approved: plus vehicle undergo? Every pre-owned vehicle undergoes 300+ multi-point mechanical, bodywork, interior, and electrical inspections.
- What aftersales support benefit is provided with the Approved: plus program? The program offers 24×7 Roadside Assistance (RSA).
- Who is the Head of Audi India who commented on this expansion? Mr. Balbir Singh Dhillon is the Head of Audi India.
- What level of quality is ensured at the new service facility? The service center is staffed by Audi-trained technicians and adheres to the brand’s global benchmarks using approved tools and diagnostic technologies.
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