Safety of its customer’s is at the heart of all CEAT initiatives. The upcoming Road Safety week (11th– 17th Jan) will see CEAT championing the cause once again. As a part of the campaign, CEAT in association with ‘Brotherhood of Bulleteers Motorcycling Consortium’ (BOBMC) will be organizing Road safety drive from Fountain Hotel – Mira road to Manor via Ahmedabad highway at 7.00 am on 11th January 2015. More than 25 riders will be participating in this initiative which is aimed at spreading awareness about importance of adopting safety measures while driving.
With the purpose of reducing road accidents related injuries and fatalities statistics, CEAT team decided to spread the message of safe driving through various initiatives. One such initiative of CEAT’s road safety drive will be organized across India in multiple cities like Chandigarh, Delhi-NCR, Agra, Lucknow, Kolkata, Hyderabad, Udupi, Hubli, Pune and Mumbai. The drive will witness participation of over 500 riders across the country. With their unparalleled love for road journeys across India on Royal Enfields, the BOBMC members are the ideal ambassadors for spreading the road safety message.
Further CEAT team is also organizing a children’s road safety boot camp at Kidzania under a campaign titled ‘Drive Safe Dad’. The campaign intends to educate kids in a fun way; thereby kids would be encouraged to pass on road safety messages to their parents. CEAT believes that such emotional messages from loved ones would be powerful enough to bring about the necessary habit change.
Commenting on the initiative, Prabhakar Tiwari, GM – Marketing, CEAT Ltd said, “Being a socially responsible brand, we believe that the adherence to road safety rules is of prime importance for all vehicles on the road. The road safety week provides a perfect platform to take this message to the masses. We hope to create nationwide awareness through such initiatives and ensure a safer year ahead for everyone’.