ADVERTISEMENT
GaadiKey
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us
No Result
View All Result
GaadiKey
No Result
View All Result
ADVERTISEMENT
Home Tyres CEAT

CEAT drives Road Safety Awareness through Kids

Chethan Thimmappa by Chethan Thimmappa
November 5, 2015
in CEAT, General, Helmets, SUVs, Tyres
1
CEAT drives Road Safety Awareness through Kids
104
VIEWS
Share on WhatsappShare on FacebookShare on Twitter

Kids from St. Alyosius High School at CEAT 'Drive Safe Dad' campaign 2

ADVERTISEMENT

 

The observance of Road Safety Week at CEAT began on 10th January 2015 with Nation Wide Road Safety Drive that spread awareness about importance of adopting safety measures while driving to make India’s roads safer. Continuing their efforts, CEAT engaged with more than 500 children in Mumbai across the 5-10 year age groups under their campaign titled ‘DRIVE SAFE DAD’. The campaign aimed at educating these kids in the nuances of safe driving in a fun way; thereby kids would be encouraged to pass on road safety messages to their parents which will have a larger impact on them. As a part of this campaign, CEAT also recorded safety messages from the kids that will be relayed to their parents throughout the Road Safety Week through their mobile phones making it difficult for parents to miss and is bound to have bigger impact.

ADVERTISEMENT

The kids also shared their experience of travelling in vehicles with their parents and what they felt about road safety. A session was conducted on right use of honking, use of zebra crossings, slow driving near schools and colleges, wearing seat belts and helmets; as some of the critical measures in road safety.

Kids from St. Alyosius High School interacting with CEAT team during the 'Drive Safe Dad' campaign in their auditorium

The sessions were conducted at KidZania Mumbai, a global indoor theme park built like a city for children where they can experience real life role-play activities and also at a renowned school in Mumbai. Sharing his/her experience after attending CEAT’s road safety camp, Kunal, Class III student said, “I have seen many of my friend’s parents talking on phone while driving. Today I learnt that talking on phone while driving can be dangerous as it can lead to accidents. Now, I will definitely convey this to my friend’s parents to not speak on their mobile phone while driving.”

ADVERTISEMENT

“I have seen my father riding his bike really fast and he was not wearing a helmet. So I have recorded a message today that will be sent to him, asking for a promise that he will wear his helmet daily while going to work every day.”, Said Dhurmi, 7 year old girl.

Commenting on this initiative Mr. Nitish Bajaj, Vice President- Marketing, CEAT Ltd. said, “CEAT always believed in the importance of road safety. During this year’s Road Safety Week, we have decided to engage with the kids because we wanted to catch them young; also these messages shared with their fathers on their mobile phones making it difficult for them to ignore it and are bound to have a greater impact. We hope to create awareness through such initiatives to ensure safer roads for everyone.”

 

SendShareTweet
ADVERTISEMENT
Previous Post

New Toyota Fortuner 3.0 4WD Photos

Next Post

Datsun GO+ with 4 different variants launched in India

Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

Related Posts

Ather in Jaipur
Ather

Ather opens up in Jaipur – Ather 450X and 450 Plus up for Sale

by Chethan Thimmappa
March 22, 2021
0

Ather Energy, India’s first intelligent electric scooter manufacturer has begun test-rides of Ather 450X at Durgapura, Jaipur in association with Akhand Distributors, Jaipur’s leading...

Read more
2021 Renault Triber launched at Rs 5.3 lakhs

2021 Renault Triber launched at Rs 5.3 lakhs

March 16, 2021
Top 5 Used Cars to Get Your Teenager as their First Car

Top 5 Used Cars to Get Your Teenager as their First Car

February 18, 2021
Why Brake Knowledge is Essential to Road Safety

Why Brake Knowledge is Essential to Road Safety

January 23, 2021

Comments 1

  1. Pingback: CEAT teams up with Party Hard Drivers (PHD) to emphasize road safety - GaadiKey Blog

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent News

Bajaj Chetak EV Sold Out

Bajaj Chetak EV Sold out – Bookings open and close

April 15, 2021
Tata Motors launches a new ad for Ramadan 2021

Tata Motors launches a new ad for Ramadan 2021

April 15, 2021
Hero MotoCorp to hike price upto Rs 2500 from 1 April 2021

Hero launches sales & aftersales services on WhatsApp

April 15, 2021
1000 units of Honda H’ness CB350 Delivered in 20 Days

Honda 2Wheelers India announces its New Overseas Business vertical

April 15, 2021
2021 Bajaj CT110X

2021 Bajaj CT110X launched at Rs 55,494 – Gets ‘Xtra Kadak’ features

April 15, 2021
Royal Enfield Silent Expedition

Royal Enfield supports a Cross-country expedition (Bangalore to Uttarakhand)

April 15, 2021
Audi Q4 e-tron and Q4 Sportback e-tron – First compact electric SUVs from Audi

Audi Q4 e-tron and Q4 Sportback e-tron – First compact electric SUVs from Audi

April 15, 2021
Bajaj Pulsar NS160 breaks world record for longest no-hands wheelie

Bajaj Pulsar NS160 breaks world record for longest no-hands wheelie

April 15, 2021




Archives

Test Driven

2021 Royal Enfield Himalayan Review
Bike Reviews

2021 Royal Enfield Himalayan Review

March 8, 2021
Renault Kiger Review – Is it better than Magnite?
Car Reviews

Renault Kiger Review – Is it better than Magnite?

February 22, 2021
The Royal Enfield Meteor 350 Review
Bike Reviews

The Royal Enfield Meteor 350 Review

February 17, 2021
Citroen C5 Aircross Review – Comfort Car from France
Car Reviews

Citroen C5 Aircross Review – Comfort Car from France

February 15, 2021

Search this Website

No Result
View All Result

Archives

Recent Posts

  • Bajaj Chetak EV Sold out – Bookings open and close
  • Tata Motors launches a new ad for Ramadan 2021
  • Hero launches sales & aftersales services on WhatsApp
  • Honda 2Wheelers India announces its New Overseas Business vertical
  • 2021 Bajaj CT110X launched at Rs 55,494 – Gets ‘Xtra Kadak’ features

About

GaadiKey

GaadiKey blog is a one stop portal for all the latest in the automobile industry. We are a bunch of people who are passionate about bikes and cars. We share the experience, reviews and stuff connected to Gaadis.

© 2021 GaadiKey - Prime GaadiKey.

No Result
View All Result
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us

© 2021 GaadiKey - Prime GaadiKey.