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Hero Maestro Edge TVC – Feel the Josh

Chethan Thimmappa by Chethan Thimmappa
November 4, 2015
in Bikes, Hero
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Hero Maestro Edge TV commercial
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Hero Maestro Edge TV commercial

Hero Maestro Edge TVC – Feel the Josh

India’s leading two wheeler maker, Hero MotoCorp has launched a new TV commercial to promote its recently launched 110cc scooter – Hero Maestro Edge. This 30 second TV commercial from Hero MotoCorp shows the new Maestro Edge in action. With a good background score and a catchy punchline “Feel the Josh“, the video advertisement does stand out from the others.

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Watch Hero Maestro Edge TV Commercial

Below is the new Maestro Edge TVC – “Feel the Josh”:

https://www.youtube.com/watch?v=JsqimFNANDY

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It looks like Hero MotoCorp has become very aggressive in its strategy towards selling scooters. The company increased the scooters market share from 13% in September to 20% in October.

Maestro Edge is offered in LX and VX variants and is available in 6 different colors .  While the LX version of Maestro Edge costs Rs 49,500, the VX version of the scooter costs Rs 50,700.

The all new Maestro Edge is powered by a 110.9cc engine that churns out a power of 8.31bhp. Maestro Edge bike went on sale during the first week of Navaratri.

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When it comes to features – the scooter comes with attractive LED Tail lamps, dual tone mirrors, telescopic fork, 12-inch front wheel, combines braking system and 22 litre under-seat storage:

Other extra features of Hero Maestro Edge includes front luggage hook, centre compartment, helmet holder, foldable under seat luggage hook, mobile charging USB (3.0) port.  Along with Maestro Edge, Hero also launched the new Duet, which is also a 110cc scooter as well.

Will this TV commercial help Hero MotoCorp to further push its scooter market share up? Let us know!

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Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

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