Hero MotoCorp Announces Youth Icon Ishaan Khatter as Brand Ambassador for Hero Xoom
On April 27, 2026, Hero MotoCorp, recognized as the world’s largest manufacturer of motorcycles and scooters, made a major announcement regarding its popular scooter line. The company has officially named actor and youth icon Ishaan Khatter as the new brand ambassador for the Hero Xoom. This strategic partnership is designed to appeal directly to new-age riders by abiding by the brand’s core ethos of speed, agility, and self-expression.
By bringing a recognized youth icon on board, the brand continues to strengthen Hero MotoCorp’s scooter portfolio with a blend of performance, style, and innovation.
A Fun-Filled New Ad Campaign
To celebrate this collaboration, Hero MotoCorp has launched a fun-filled Hero Xoom campaign designed specifically for new-age riders. The highly anticipated campaign is built around a high-energy nostalgic musical hit. In a clever bit of wordplay, the campaign utilizes the catchy phrase ‘Xoom Xoom Xoom Baba’ to capture the audience’s attention.
The ad campaign is a visual treat, watching Ishaan Khatter take it from adrenaline-fueled stunts to the ultimate ride-date vibe. Set to an upbeat soundtrack, the film showcases Ishaan and his co-rider dancing on their Xoom scooters and riding hand in hand through the city. The high-energy commercial closes with the signature call, ‘Get, Set, Xoom’. Fans can view the full campaign video online.
Adding to the campaign’s nostalgic appeal, the featured song is sung by the wonderful and legendary Usha Uthup. The creative vision for the film was brought to life by McCann India, which is a part of Omnicom Advertising India.
The Synergy Between Ishaan Khatter and Hero Xoom
Ishaan Khatter’s association with the brand reflects the very spirit of Hero Xoom. Khatter is widely known for his energy, spontaneity, and strong connect with young audiences. Through this partnership, he perfectly embodies the values that define the scooter itself: confident, expressive, and always in motion.
Commenting on the film, Aashish Midha, Head of Marketing at Hero MotoCorp, stated that Hero Xoom reflects their focus on building products and brands that resonate with young India. Midha highlighted that with its distinctive design, performance-driven features, and strong street presence, the scooter offers a differentiated riding experience. He added that this campaign strengthens their connect with new-age riders and expressed delight at having Ishaan Khatter on board, noting that his personality aligns seamlessly with the spirit of Hero Xoom.
Actor Ishaan Khatter, stepping into his role as the newest ambassador for Xoom, also shared his excitement. He commented that working with Hero MotoCorp on the Hero Xoom has been an incredible experience. He noted that what he loves about the film is how it blends thrill with a touch of romance. According to Khatter, the commercial is set around a fun, spontaneous scooter date that is brought alive with a recreated version of a truly iconic song, offering the perfect mix of nostalgia and youthful energy. He mentioned that shooting the campaign felt effortless and exciting, expressing his belief that audiences will really connect with the vibe and chemistry the film brings to life.
Exploring the Hero Xoom Scooter Lineup
Hero MotoCorp is deeply committed to bringing products that cater to the aspirations of young India. They aim to achieve this through contemporary design, advanced technology, and distinctive features, with the Hero Xoom standing as a clear outcome of that vision.
The comprehensive Xoom lineup is comprising of Xoom 110, Xoom 125, and Xoom 160. The series offers a compelling combination of performance, sporty design, and advanced features tailored for new-age riders. Some of the standout features across the lineup include Fastest Acceleration, Big 14-14 Wheels, Led Projector Headlamp, and a Front Disc Brake.
For those looking to purchase, the availability of the models varies slightly based on the dealership tier. The Hero Xoom 110 and Xoom 125 are currently available across Hero MotoCorp’s extensive dealership network. Meanwhile, the premium Xoom 160 is available exclusively at Hero Premia dealerships across the country.
Frequently Asked Questions (FAQs)
Who is the new brand ambassador for the Hero Xoom? Hero MotoCorp has announced actor and youth icon Ishaan Khatter as the brand ambassador for the Hero Xoom.
What is the theme of the new Hero Xoom ad campaign? The campaign is built around a high-energy nostalgic musical hit featuring the wordplay ‘Xoom Xoom Xoom Baba’, and showcases Ishaan Khatter taking the scooter from adrenaline-fueled stunts to a ride-date vibe. The signature call of the campaign is ‘Get, Set, Xoom’.
Who sang the song in the new Hero Xoom commercial? The song in the new campaign is sung by the legendary Usha Uthup.
What models are included in the Hero Xoom scooter lineup? The lineup is comprising of Xoom 110, Xoom 125, and Xoom 160.
Where can I buy the different Hero Xoom models? The Xoom 110 and 125 are available at standard Hero MotoCorp dealerships, while the Xoom 160 is available at Hero Premia dealerships.
What are some of the key features of the Hero Xoom? The Hero Xoom offers advanced features for riders like Fastest Acceleration, Big 14-14 Wheels, Led Projector Headlamp, and Front Disc Brake.
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