Y. S. Guleria, Vice President of Sales and Marketing of HMSI (Honda Motorcycle & Scooter India Pvt. Ltd) talking about the latest Honda Unicorn 160 TV commercial said – “Honda Unicorn 160 Advertisement on TV has been pictured beautifully to bring out the elegant appeal of CB Unicorn 160 and it does a great job in stressing the personality of the rider. Honda Unicorn has been a household brand name for performance and reliability in the 150-160cc engine category; With the new Honda CB Unicorn 160 entering our Honda family we aim to redefine the category and raise the bar with a differentiated style, superior quality performance and the best in class mileage with Honda Eco Technology (HET).”
The target group for Honda CB Unicorn 160 is the new generation consumers who want to upgrade their existing 150-160cc motorcycle with an age group range of 25-35 years, married or unmarried individuals, residing in metro cities and towns. The Audience level typically comprise of students, company employees and businessmen.
After a thorough market research the creative team curated an appropriate positioning. The CB Unicorn 160cc is meant for individuals who are sincerely pursuing a sense of ‘stability’ in life with no compromise.
The creative agency behind Unicorn TV commercial is Dentsu Marcom. The campaign has been carried out through various channels like TVC, print, outdoor, digital and Cinema.
Also check out Honda Unicorn’s LooksGoodIsGood campaign on Internet.