On July 15, 1941, the former Willys-Overland Co. signed a contract with the U.S. War Department to begin production of the first military Jeep vehicle. Eighty years later, the Jeep brand thrives around the world with a product line-up that continues to expand into new segments, a devoted community of global customers and the utilization of 4xe electric vehicle technology as the natural evolution of 80 years of capability leadership.
“We’re celebrating our 80th anniversary by continuing to move upward and forward” said Christian Meunier, Jeep Brand Chief Executive Officer.
“We’re expanding our portfolio into new segments, with the 3-row Jeep Grand Cherokee L, while setting a strong foothold in the premium SUV market, with our all-new Wagoneer and Grand Wagoneer. Next in our exciting global product pipeline is the introduction of the all-new Jeep Grand Cherokee, which will be equipped, for the first time, with plug-in-hybrid 4xe technology. We are fully committed towards a vision of zero emission future, and by 2025 we will be offering a zero-emission fully electric Jeep 4xe in every SUV segment”
To celebrate its anniversary and to honor this zero emission vision, the Jeep brand posted today on the Jeep brand YouTube channel the 80th Anniversary version of the Jeep Life Electrified video, which debuted during the 2021 Stellantis’ EV day. The video showcases the unique nature of the electrification of the Jeep brand through a couple’s love story. The piece intertwines Jeep brand vehicles, future technology and the Jeep global community, to establish a promise for a brighter future ahead. The piece features Bastille’s new song, “Give Me TheFuture,” out today.
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