Reinforcing its leadership in India’s electric two and three-wheeler segments, Kinetic Green has detailed an aggressive growth roadmap for its electric two-wheeler (E2W) business. Building on the remarkable success of its iconic E-Luna, launched just a year ago, the company now plans to introduce three high-performance “Born-Electric” scooters over the next 18 months. These new models will blend global design finesse with robust Indian engineering.
Dr. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, expressed her excitement about the upcoming range. She stated,
“With over a decade of experience in the EV space, we have built deep expertise in electric mobility design and engineering, backed by robust EV R&D and strategic partnerships for fast charging, battery swapping, and proprietary software-driven platform solutions”.
She also added,
“Having sold over 80,000 E2W in this initial phase, created a strong manufacturing infrastructure and a network of 400 exclusive dealers for E2W in the country, we are ready to aggressively expand our E2W business.”
The First Born Electric Scooter: A Premium Family Ride
The first model in this exciting expansion will be a premium, stylish, and tech-forward family scooter. Kinetic Green aims to launch it before the festive season of 2025. This E2W is thoughtfully designed to blend timeless retro-aesthetics with ultimate user convenience. It will feature a vibrant TFT display, advanced IoT capabilities, and an intelligent digital platform. Furthermore, this platform is co-developed with Jio Things, ensuring a connected and seamless riding experience. The E-scooter will also be offered in multiple battery variants and supported by fast-charging technology, catering to a wide range of consumer preferences and budget segments.
Futuristic Design and Thoughtful Engineering
Kinetic Green is elevating its design game by partnering with Torino Design, a legendary global design house from Italy. Together, they will co-create a new range of ultra-futuristic scooters. These next-generation models will feature radical styling based on the “Born Electric” design philosophy, signaling a new direction in mobility design and lifestyle. The design language aims to create disruptive elegance, setting new trends with a youthful appeal.
At the same time, the vehicle engineering and detailing will adhere to Kinetic Green’s unique philosophy: “Thoughtful Engineering.” This philosophy ensures a synergy of intelligent design, advanced IoT-based connectivity, and various features. These features are aimed at ultimate comfort, convenience, and safety, establishing a new benchmark in electric mobility. The E-scooters designed in partnership with Torino Design are expected to hit the market next year.
Tapping into India’s Booming E-Scooter Market
Kinetic Green’s aggressive expansion comes at an opportune time, as India witnesses increasing adoption of electric scooters. During 2024-25, 1.15 million E2Ws were sold in India, with approximately 90% (1.03 million) of them being E-scooters. The E-scooter market is projected to scale rapidly in India over the next five years, with penetration expected to grow from 15% to 70%. Experts forecast the E-scooter market size in India to reach Rs. 40,000 Crores by 2030.
Kinetic Green is well-positioned to capitalize on this opportunity due to its EV R&D and engineering expertise, deep insights into Indian EV consumers, a strong manufacturing and supply chain ecosystem, and its well-regarded legacy brand with a nationwide dealership network.
About Kinetic Green
Kinetic Green is a leading player in India’s electric vehicle sector. It offers a wide range of electric 3-wheelers and 2-wheelers manufactured in a state-of-the-art production facility near Pune, Maharashtra. Kinetic Green is dedicated to building a robust pan-India EV ecosystem, aiming to democratize electric mobility and make EVs accessible to the masses. The company recently secured $25 million in Series A funding and is in the process of raising another $30 million to fuel its aggressive growth plans.
About Torino Design
Established in November 2005 by Roberto Piatti, TORINO DESIGN is a leading automotive styling and engineering consultancy based in Turin, Italy. The company has successfully completed over 500 design projects for more than 30 top automotive OEMs worldwide. It specializes in styling, 3D modeling, and feasibility engineering, offering comprehensive project coordination from concept to prototype.
Frequently Asked Questions (FAQs)
Q1: How many new electric scooters will Kinetic Green launch? A: Kinetic Green plans to launch three high-performance “Born-Electric” scooters over the next 18 months.
Q2: When will the first new electric scooter from Kinetic Green be launched? A: The first model, a premium family scooter, is set to launch before the festive season of 2025.
Q3: Which design firm is Kinetic Green partnering with for its new scooters? A: Kinetic Green has partnered with Torino Design, a global design house based in Italy, to co-create a new range of ultra-futuristic scooters.
Q4: What is Kinetic Green’s “Thoughtful Engineering” philosophy? A: “Thoughtful Engineering” is a unique philosophy that ensures a synergy of intelligent design, advanced IoT-based connectivity, and various features aimed at ultimate comfort, convenience, and safety in their new electric scooters.
Q5: What is the expected size of the E-scooter market in India by 2030? A: The E-scooter market in India is expected to reach Rs. 40,000 Crores by 2030.
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