GaadiKey
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • BMW
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us
No Result
View All Result
GaadiKey
No Result
View All Result
Home Cars

Lionel Messi – Global brand ambassador for Tata Cars

Chethan Thimmappa by Chethan Thimmappa
November 2, 2015
in Cars, Tata
1
Lionel Messi Tata Cars Global Brand Ambassador
213
VIEWS
Share on WhatsappShare on FacebookShare on Twitter

Lionel Messi Tata Cars Global Brand Ambassador

ADVERTISEMENT

Lionel Messi – Global brand ambassador for Tata Cars

After an exciting year of aggressive and highly engaging marketing campaigns for its new generation products like Zest, Bolt and GenX Nano, Tata Motors is all set to make huge strides in marketing its new product line-up, inspired by its Horizonext strategy. The Company has signed-up the football player star, 4 consecutive times Best Player of the World, Lionel Messi, in a long-term association as it global brand ambassador to promote and endorse its passenger vehicles, globally. To start with, Tata Motors will first roll-out the association campaign, #madeofgreat, starring Lionel Messi.

This is the first time ever that the Passenger Vehicle Business will be undertaking an overall brand association campaign with a brand ambassador. The campaign is based on consumer insight and rides on a strong consumer motivation of ‘Seeking Excellence’ & ‘Self Belief’ which is epitomized by the confluence of two global brands- Tata Motors and Lionel Messi. The core idea of this campaign – Made of Great emerges from the inspiring thought of ‘What drives us from within is what makes us great’. The Company will also soon launch an exclusive, limited edition merchandising range of this association.

Announcing the association, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, said,

We are very excited to have Lionel Messi on board. He is talent galore with conviction & is an icon for today’s youth. Watching him play football is magical. His determination on the field is awe-inspiring. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign – ‘What drives us from within is what makes us great.’ Tata Motors is driven by design, technology and strives towards excellence. Through this powerful campaign we will communicate the values & ethos of the passenger vehicle business. As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally. This is the first campaign in the series and many more will unfold as we move on in this long-term association. We hope our customers like this new campaign and we look forward to their continued support

Endorsing an Indian brand for the first time, the magician of football and an inspiring youth icon, Lionel Messi said,

Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.

The first campaign, #madeofgreat is hinged on the Company’s philosophy of providing best-in-class innovations in the passenger vehicles segment with a combination of stunning design, thrilling performance and exciting new technologies. The campaign builds upon Tata Motors’ DNA of trust, authenticity, reliability, simplicity, as well as its commitment to innovation.

ADVERTISEMENT

This campaign has been conceptualized by Tata Motors and Soho Square Advertising & Marketing Communications. The creative agency team lead by Kunal Jeswani, Anuraag Khandelwal and Satish deSa has spent over five months on the making of this campaign. It has been directed by Daniel Ben Mayor and filmed by team of international experts in Barcelona. Tata Motors has used the best graphic expert, Ambassador to bring alive the visual experience. Wizcraft is bringing this campaign alive on-ground, while DigitasLBi and SMG Convonix are seeding it across the digital platform, with Lodestar UM spearheading the media strategy.

Tata Motors New Brand Ambassador

This association comes at a time when the Passenger Vehicle Business is witnessing month-on-month growth on the back of recently launched cars – Zest, Bolt and GenX Nano, which are leading the recovery for the Business. Tata Motors has bagged over 51 awards for its innovative marketing campaigns, in the last fiscal year. The Company has evolved as an aggressive marketer with its go-to-market strategy and innovative consumer engagement plans. Taking it’s marketing strategy to the next level, Tata Motors will continue to create compelling communication campaigns for the business and its brands to connect with its customers innovatively.

Also read: Tata Motors October 2015 Sales

ADVERTISEMENT
SendShareTweet
Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to [email protected] for any enquiries.

Subscribe
Login
Notify of
guest

guest

1 Comment
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
trackback
Tata Kite shown in the new Tata Motors TVC - GaadiKey Blog
7 years ago

[…] leading automobile manufacturer, Tata Motors recently made Lionel Messi as their global brand ambassador for Tata’s passenger car segment. Soon after the announcement of Messi as the global brand […]

0
Reply
wpdiscuz   wpDiscuz

Recent News

Hero Super Splendor Canvas Black Edition launched at Rs 77,430

Hero MotoCorp to increase price by 1% from 3rd October 2023

September 29, 2023
Yamaha Opens New Blue Square Outlet – “Udupi Motors” in Karnataka

Yamaha Opens New Blue Square Outlet – “Udupi Motors” in Karnataka

September 29, 2023
TVS MotoSoul 3.0

TVS MotoSoul 3.0 Motorcycle Festival to be held in Goa on Dec 8,9

September 29, 2023
MG Comet EV Small Car

MG Comet Review: Best Small Electric Car under 10 lakhs?

September 29, 2023
2023 Honda Gold Wing Tour launch

2023 Honda Gold Wing Tour priced at Rs 39.20 lakhs – Bookings Open

September 29, 2023
BMW iX1

First Fully Electric BMW iX1 SOLD-OUT on launch day

September 28, 2023

Search this Website

No Result
View All Result

About

GaadiKey

GaadiKey blog is a one stop portal for all the latest in the automobile industry. We are a bunch of people who are passionate about bikes and cars. We share the experience, reviews and stuff connected to Gaadis.

Contact

  • Contact us

© 2023 GaadiKey - Prime GaadiKey.

No Result
View All Result
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • BMW
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us

© 2023 GaadiKey - Prime GaadiKey.

wpDiscuz